STRATEGIC MANAGEMENT - BMEGT20MN04

The aim is to present the scientific background, concepts and technical tools of strategic management. To shed light on the complex nature of organizational strategy and to recommend a system of tools for managing the opportunities and challenges inherent in complexity. To present the modern trends of strategic management and the interpretation possibilities of the Strategy 4.0 concept. The focus is on arousing the students' interest in cultivating the subject area within the framework of doctoral research. The course aims to prepare the students to apply individually what they have learned in practice.

1. Familiar with the basic terms and concepts of strategic management.
2. Familiar with the possible ways and tools of formal strategy creation.
3. Familiar with the role of complexity in strategy selection.
4. Familiar with the most important methods of strategic decision-making.
5. Familiar with the relationship between organizational culture and strategy.
6. Familiar with the main elements of the Strategy 4.0 concept.

1. Students can apply theoretical and practical knowledge in practice.
2. Students can doubt, thinking in alternatives and integrating knowledge.
3. It is able to model the complexity inherent in strategy selection.
4. Students can identify organizational culture.
5. Students can think along the Strategy 4.0 concept.

1. Students recognize the uncertainty of future while refuse drift and intentionality.
2. Student can apply those methodologies which have the biggest chance for the suc-cessful strategic decision.
3. 3. Students delve into the international literature on strategic management.

1. Students can create a formal strategic plan.
2. Students independently apply methodologies for identifying and changing organizational culture.

Lectures, individual and group work.

• A kurzus írásos anyagai és az esettanulmányok elérhetők a Moodle rendszerben.
• Ajánlott olvasmányok / Recommended reading:
• Sciencedirect, Wiley, Emerald, SAGE, Springer, Routhledge stb./etc.
• Hubbard, R. B. (2008): Strategic management. Pearson, Frenchs Forest
• Barney, J. B. – Hesterly W. S. (2010): Strategic Management and Competitive Advantage. Pearson, Upper Saddle River
• Capon, C. (2009): Understanding the business environment. Pearson, Harlow
• Balaton Károly, Hortoványi Lilla (2018): Stratégiai és üzleti tervezés. Akadémiai Kiadó

Semester ends with mid-term mark. At least 50% must be achieved from the strategic plan and from the mid-term exam as well.

A. Detailed description of assessments during the term: - A mid-term exam is taken by the students based on the discussed topics. Students have to write and present a strategic plan during the semester. Details, submissions and deadlines are presented by the lecturer at the beginning of the semester.

• Strategic plan and presentation: 50
• Mid-term: 50
• Total: 100

Based on the Code of Studies, retake or make-up test can be written. Additional submission of the strategic plan is possible a maximum of 3 working days after the submission deadline announced at the beginning of the year. Presentation cannot be retaken or make up.

The learning outcomes of 2.2 can be achieved by studying the following areas and topics