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Programme: Communication and media studies Bachelor’s Programme compulsory subjects from 2018
Subject Role: Compulsory elective
Recommended semester: 0
Programme: Business Administration and Management Bachelor’s Programme from 2018/19/Term 1
Subject Role: Compulsory elective
Recommended semester: 0
Objectives
The course aims at raising students’ awareness on language features related to the academic field and a work environment. First, it prepares students the most important characteristics of academic writing like research papers, theses and dissertations. Second, the course gets students acquainted with the language features of typical genres in the economic and business fields like memos and reports. The course focuses on developing students’ writing competence.
Academic results
Knowledge
- students are aware of the basics of Anglo-Saxon written rhetoric,
- students are aware of the specific language features of the following text types: research papers, summaries, business reports, business letters,
- students understand the structure and organisation of the text types listed above,
- students are aware of the differences between the features of formal written (academic) and everyday language use in terms of vocabulary and grammar.
Skills
- students can avoid the traps of committing plagiarism,
- students can make in-text citations and bibliographies in required formats,
- students can apply the different online reference managers and collections (e.g. Zotero, MyBib, Academic Phrasebank),
- students can analyse charts, graphs and tables.
Attitude
- students accept the Anglo-Saxon written rhetorical conventions and traditions,
- students are open to the use of the latest online tools,
- students understand the role of peers’ criticism in formulating their written texts,
- students strive for writing high-quality texts according to academic requirements,
- students are devoted to keep track of the possible changes in genre requirements.
Independence and responsibility
- students independently think over their writing processes and the related problems,
- students cooperate with peers in completing different writing tasks,
- students take responsibility for further developing their own written communication independently.
Teaching methodology
Frontal lecturing involving students into class dicussions by occasional quizzes and contests; use of IT tools
Materials supporting learning
- Presentations, writing center websites, online tools, specific literature
General Rules
Performance assessment methods
A tanulási eredmények értékelése két évközi írásbeli teljesítménymérés alapján történik. A tantárgy tudás és képesség típusú kompetenciaelemeinek komplex, írásos értékelési módja két zárthelyi dolgozat formájában; a dolgozatok alapvetően a megszerzett ismeretek alkalmazására fókuszálnak.
Percentage of performance assessments, conducted during the study period, within the rating
- : 100%
Percentage of exam elements within the rating
- :
Issuing grades
% | |
---|---|
Excellent | 100-100 |
Very good | 86–100 |
Good | 71–85 |
Satisfactory | 61–70 |
Pass | 50–60 |
Fail | 49% |
Retake and late completion
TVSZ szerint
Coursework required for the completion of the subject
Nature of work | Number of sessions per term |
---|---|
részvétel a kontakt tanórákon | 28 |
félévközi készülés a gyakorlatokra | 14 |
felkészülés a teljesítményértékelésekre | 15 |
házi feladat elkészítése | - |
kijelölt írásos tananyag önálló elsajátí-tása | 18 |
zárthelyire felkészülés | 15 |
összesen | 90 |
Approval and validity of subject requirements
Topics covered during the term
-
Lecture topics | |
---|---|
1. | A tudományos prózaírás jellegzetességei |
2. | Bekezdések, esszék és összefoglalók készítése |
3. | Tudományos dolgozatok írása |
4. | Kohézió és koherencia |
5. | Kultúra, szerkezet, hangnem |
6. | Hivatkozások, bibliográfia |
7. | Plágium |
8. | Az írás mechanikája (írásjelek, nagybetűk használata, helyesírás) |
9. | Az üzleti élet szövegeinek jellegzetességei |
10. | A közgazdaságtan terminológiája |
11. | Nyelvtani jellegzetességek a gazdasági szövegekben |
12. | Promóciós anyagok elemzése (pl. brossúrák, levelek) |
13. | Üzleti honlapok (blogok, közösségi média) |
Additional lecturers
Name | Position | Contact details |
---|---|---|
Zsubrinszky Zsuzsanna PhD | adjunktus | zsubrinszky.zsuzsanna@gtk.bme.hu |
Kiszely Zoltán PhD | egyetemi docens | kiszely.zoltan@gtk.bme.hu |