KREATÍV KOMMUNIKÁCIÓ - BMEGT43A352

The aim of the course is to lay the foundation for university studies, to develop basic orientation, resource management and production skills for textual and visual materials. A fundamental problem is that it is very difficult to reconcile expectations, which are sometimes misunderstood, with one's own motivations. The course offers an opportunity for students to be reflectively able to solve problems by handling task interpretations and heuristics. Among the skills-based subjects in the first semester, this focuses on creation skills.

1. Solid knowledge of conceptualization for studying communication and media phenomena.

1. Openness to acquire new sectors of knowledge and ability to effectively acquire them.
2. Ability to recognize social and communication problems, and to choose appropriate solutions.
3. Ability to make independent decisions in academic activities

1. Critical openness to innovation

1. Display one’s own worldview in a professional setting.
2. Independence
3. Constructiveness and assertiveness in the context of institutional operation

Students gain knowledge of the requirements of orientation and source critique through joint analysis of textual and media sources. Analytical and creative tasks related to what is read help them deepen their knowledge and strengthen their skills. The semester is built around a few topics related to today’s problems in the humanities, culture, and media studies, to which students have personal experiences so they are able to develop independent, relevant reasoning after learning about different professional positions. The skills that can be acquired through training can be divided into several broad groups: analysis skills, learning and acquisition skills, and creation skills. Acquisition of these cannot be tied to a single subject; skills development takes place in several subjects, guided through the sample curriculum at different levels of introduction, practice and deepening. One of the tasks of foundation subjects is to clarify, introduce, and provide opportunities to practice key skills. The structure of the course implementing the subject: before classes: independent processing of readings or completion of tasks; class: active learning based on reading or assignments. In addition to the continuous preparation and active class participation, a more complex mid-term assignment and the completion of an exam assignment during the examination period (not in group work).

• Koestler, A (1988). A teremtés. Budapest: Európa.
• Pólya György (2000). A gondolkodás iskolája - Hogyan oldjunk meg feladatokat? Akkord.
• Kahnemann, Daniel (2014). Gyors és lassú gondolkodás. Budapest:HVG.
• Harnad, S. (n.d.). Creativity: Method or magic?. Cogprints.
• McGuire, William J. (1997) Creative Hypthesis Genretaing in Psycholgy: Some Useful Heuristics. Annual Review Psychology, 48:1-30.

Assessment covers class activiy, class preparation, mid-term assignment, and exam. Requirement for signature is continuous work during the term completion and the mid-term paper (or assignemnt) above 50%.

Detailed description of the performance evaluations carried out during the term: The performance levels and descriptors of each aspect used to assess for each element to be assessedare to be explained to the students

• in-class activity: 15
• mid-term assignments: 25
• total: 40

• exam: 60

Assessment covers class activity, class preparation, mid-term assignment, and exam. Requirement for signature is continuous work during the term completion and the mid-term paper (or assignment) above 50%.

Retakes and make-ups are regulated by the University’s Code on Education and Examination.

During the course, we will process literature and sources in the framework of two major thematic blocks (lingual determination of cognition; the problem of sending messages spatially or temporaly remote receivers) In addition, the classes cover the acquisition of written communication and group work methods for classes and class-related work. Keywords: paraphrase, non ambiguous knowledge claims; contexts, media, audience, medial, genre and other constraints