I. SUBJECT DESCRIPTION
II. SUBJECT REQUIREMENTS
III. COURSE CURRICULUM
SUBJECT DATA
OBJECTIVES AND LEARNING OUTCOMES
TESTING AND ASSESSMENT OF LEARNING PERFORMANCE
THEMATIC UNITS AND FURTHER DETAILS
Subject name
COMMUNICATION AND CREATIVITY
ID (subject code)
BMEGT43A352
Type of subject
class
Course types and lessons
Type
Lessons
Lecture
4
Practice
0
Laboratory
0
Type of assessment
exam
Number of credits
6
Subject Coordinator
Name
Dr. Hamp Gábor
Position
associate professor
Contact details
gabor.hamp@gtk.bme.hu
Educational organisational unit for the subject
Department of Sociology and Communication
Subject website
Language of the subject
magyar - HU
Curricular role of the subject, recommended number of terms

Programme: Communication and media studies Bachelor’s Programme from 2021/22/Term 1

Subject Role: Compulsory

Recommended semester: 1

Direct prerequisites
Strong
None
Weak
None
Parallel
None
Exclusion
None
Validity of the Subject Description
Approved by the Faculty Board of Faculty of Economic and Social Sciences, Decree No: 580251/13/2023 registration number. Valid from: 29.03.2023.

Objectives

The aim of the course is to lay the foundation for university studies, to develop basic orientation, resource management and production skills for textual and visual materials. A fundamental problem is that it is very difficult to reconcile expectations, which are sometimes misunderstood, with one's own motivations. The course offers an opportunity for students to be reflectively able to solve problems by handling task interpretations and heuristics. Among the skills-based subjects in the first semester, this focuses on creation skills.

Academic results

Knowledge
  1. Solid knowledge of conceptualization for studying communication and media phenomena.
Skills
  1. Openness to acquire new sectors of knowledge and ability to effectively acquire them.
  2. Ability to recognize social and communication problems, and to choose appropriate solutions.
  3. Ability to make independent decisions in academic activities
Attitude
  1. Critical openness to innovation
Independence and responsibility
  1. Display one’s own worldview in a professional setting.
  2. Independence
  3. Constructiveness and assertiveness in the context of institutional operation

Teaching methodology

Students gain knowledge of the requirements of orientation and source critique through joint analysis of textual and media sources. Analytical and creative tasks related to what is read help them deepen their knowledge and strengthen their skills. The semester is built around a few topics related to today’s problems in the humanities, culture, and media studies, to which students have personal experiences so they are able to develop independent, relevant reasoning after learning about different professional positions. The skills that can be acquired through training can be divided into several broad groups: analysis skills, learning and acquisition skills, and creation skills. Acquisition of these cannot be tied to a single subject; skills development takes place in several subjects, guided through the sample curriculum at different levels of introduction, practice and deepening. One of the tasks of foundation subjects is to clarify, introduce, and provide opportunities to practice key skills. The structure of the course implementing the subject: before classes: independent processing of readings or completion of tasks; class: active learning based on reading or assignments. In addition to the continuous preparation and active class participation, a more complex mid-term assignment and the completion of an exam assignment during the examination period (not in group work).

Materials supporting learning

  • Koestler, A (1988). A teremtés. Budapest: Európa.
  • Pólya György (2000). A gondolkodás iskolája - Hogyan oldjunk meg feladatokat? Akkord.
  • Kahnemann, Daniel (2014). Gyors és lassú gondolkodás. Budapest:HVG.
  • Harnad, S. (n.d.). Creativity: Method or magic?. Cogprints.
  • McGuire, William J. (1997) Creative Hypthesis Genretaing in Psycholgy: Some Useful Heuristics. Annual Review Psychology, 48:1-30.

General Rules

Assessment covers class activiy, class preparation, mid-term assignment, and exam. Requirement for signature is continuous work during the term completion and the mid-term paper (or assignemnt) above 50%.

Performance assessment methods

Detailed description of the performance evaluations carried out during the term: The performance levels and descriptors of each aspect used to assess for each element to be assessedare to be explained to the students

Percentage of performance assessments, conducted during the study period, within the rating

  • in-class activity: 15
  • mid-term assignments: 25
  • total: 40

Percentage of exam elements within the rating

  • exam: 60

Conditions for obtaining a signature, validity of the signature

Assessment covers class activity, class preparation, mid-term assignment, and exam. Requirement for signature is continuous work during the term completion and the mid-term paper (or assignment) above 50%.

Issuing grades

%
Excellent 95-100
Very good 85–95
Good 70–84
Satisfactory 60–69
Pass 50-59
Fail < 50

Retake and late completion

Retakes and make-ups are regulated by the University’s Code on Education and Examination.

Coursework required for the completion of the subject

Nature of work Number of sessions per term
classroom activity 56
preparation for the classes 56
preparation for midterm assignement 10
reading 10
preparation for the exam 48
total 180

Approval and validity of subject requirements

Topics covered during the term

During the course, we will process literature and sources in the framework of two major thematic blocks (lingual determination of cognition; the problem of sending messages spatially or temporaly remote receivers) In addition, the classes cover the acquisition of written communication and group work methods for classes and class-related work. Keywords: paraphrase, non ambiguous knowledge claims; contexts, media, audience, medial, genre and other constraints

Lecture topics

Additional lecturers

Name Position Contact details
Fiáth Henrietta egyetemi tanársegéd fiath.henrietta@gtk.bme.hu

Approval and validity of subject requirements