I. SUBJECT DESCRIPTION
II. SUBJECT REQUIREMENTS
III. COURSE CURRICULUM
SUBJECT DATA
OBJECTIVES AND LEARNING OUTCOMES
TESTING AND ASSESSMENT OF LEARNING PERFORMANCE
THEMATIC UNITS AND FURTHER DETAILS
Subject name
Cross-Cultural Communication – Developing self-awareness through examples from the arts
ID (subject code)
BMEGT43YYYY
Type of subject
class
Course types and lessons
Type
Lessons
Lecture
0
Practice
2
Laboratory
0
Type of assessment
term mark
Number of credits
2
Subject Coordinator
Name
Dr. Gács Anna
Position
associate professor
Contact details
gacs.anna@gtk.bme.hu
Educational organisational unit for the subject
Department of Sociology and Communication
Subject website
Language of the subject
English - EN
Curricular role of the subject, recommended number of terms

Programme: Communication and media studies Bachelor’s Programme from 2021/22/Term 1

Subject Role: Elective

Recommended semester: 0

Programme: MA in Communication and Media Studies

Subject Role: Elective

Recommended semester: 0

Direct prerequisites
Strong
None
Weak
None
Parallel
None
Exclusion
None
Validity of the Subject Description
Approved by the Faculty Board of Faculty of Economic and Social Sciences, Decree No: 580466/11/2025registration number. Valid from: 2025.06.25.

Objectives

● Explore cultural self-awareness and other-culture awareness. ● Develop critical understanding of the connections between local and global issues, as well as past and present cultural issues, by examining the historical, political, and economic dimensions of intercultural communication. ● Learn about how socially constructed systems of exploitation and exclusion are rooted in history and perpetuated today, and how our attitudes and actions can work to challenge traditional systems of exclusion and oppression. ● Practice identifying, analyzing, and discussing intercultural conflicts, especially in the realm of the arts.

Academic results

Knowledge
  1. Reliable and soundl knowledge of the connections between the disciplinary fields of social science.
  2. Basic knowledge of social institutions (law, language, religion, etc.)
  3. Solid knowledge of the most important social science conceptualizations needed to study the communication phenomena
Skills
  1. Skills of using professional competencies in detecting conflicts and problems in fields related to communication and media.
  2. Openness to acquire new sectors of knowledge and ability to effectively acquire them
  3. Ability to make judgements in practical tasks, ability to make independent decisions
Attitude
  1. Being unbiased and being free from prejudice
  2. Critical self-reflections and eagerness to learn
  3. Awareness of the historical and social embeddedness of cultural processes and institutions
Independence and responsibility
  1. Readiness to help one’s social environement to develop from a historical and political coherent world view.
  2. Responsible, professionally based social presence
  3. Independence

Teaching methodology

Lectures, class discussions, site visits

Materials supporting learning

  • ● DiAngelo (2016) “What does it mean to be white in a society that proclaims race meaningless” Presented by Dr. Robin DiAngelo during Highline College's MLK Week, January, 2016. https://www.youtube.com/watch?v=_A-pZH-S4jk
  • ● Dr. Bryan C. Keene (2022),
  • ● Fetters, A. (2019). “The Widespread Suspicion of Opposite Sex Friendships.” The Atlantic. https://www.theatlantic.com/family/archive/2019/08/mistrust-opposite-sex-friendships/596437/
  • ● Garland-Thompson (2016), “Becoming Disabled”. https://www.nytimes.com/2016/08/21/opinion/sunday/becoming-disabled.html
  • ● Harvard IAT Test. https://implicit.harvard.edu/implicit/iatdetails.html
  • ● Kaufman, Judith S., Powell David A. (2014) “The Meaning of Sexual Identity in the Twenty-First Century”, Cambridge Scholars Publishing.
  • ● Langmuir, M. (2018). “Donald Trump is Destroying my Marriage” New York Magazine. http://nymag.com/intelligencer/2018/11/donald-trump-is-destroying-my-marriage.html
  • ● Martin, Judith N., and Thomas K. Nakayama. (2013). “Intercultural Communication in Contexts.” 6th ed. Boston: McGraw-Hill, 2013.
  • ● Meyer E. (2014) “The Culture Map: Breaking Through the Invisible Boundaries of Global Business” PublicAffairs.
  • ● Pethes N., (2019), “Cultural Memory Studies: An Introduction”, Cambridge Scholars Publishing.
  • ● Pickett, E. M.A. “Putting Intercultural Communication Into Practice: Part 1-3” (2021). https://www.linkedin.com/pulse/putting-intercultural-communication-practice-part-1-emily-pickett/
  • ● https://www.linkedin.com/pulse/putting-intercultural-communication-practice-part-2-emily-pickett/?trackingId=QAxxFI7YSAevI9ktnRNscA%3D%3D
  • ● https://www.linkedin.com/pulse/putting-intercultural-communication-practice-part-3-emily-pickett/
  • ● Rawlins, W.K. (2012). Hearing voices/learning questions. In. Clair, R. P. (Ed.). (2012). Expressions of ethnography: Novel approaches to qualitative methods. SUNY Press.
  • ● Sorrells K,(2016.) “Intercultural Communication Globalization and Social Justice”. Second Edition, SAGE Publications.
  • ● Tomar, N. (2017) “Influence of culture on gender identities and sexual practices” Medium.
  • ● Treasure J (2011), “5 ways to listen better”, TEDGlobal 2011. https://www.ted.com/talks/julian_treasure_5_ways_to_listen_better

General Rules

Participation is mandatory. No more than 3 missed classes.

Performance assessment methods

Assesment of class activity, homework and creative production

Percentage of performance assessments, conducted during the study period, within the rating

  • Participation: 20
  • Homework: 40
  • Creative performance: 40
  • sum: 100

Percentage of exam elements within the rating

Conditions for obtaining a signature, validity of the signature

Participation

Issuing grades

%
Excellent 97-100
Very good 90-96
Good 80-89
Satisfactory 70-79
Pass 60-69
Fail 0-59

Retake and late completion

Retake and make-up test options are defined by the valid regulations of the University’s Code on Education and Examination.

Coursework required for the completion of the subject

Nature of work Number of sessions per term
classwork 28
homework 14
Preparations ofr the final creative production 18
sum 60

Approval and validity of subject requirements

Consulted with the Faculty Student Representative Committee, approved by the Vice Dean for Education, valid from: 02.06.2024.

Topics covered during the term

We live in a world that is increasingly diverse and interconnected. Communication across cultural groups can be complex at times, often leading to misunderstandings and conflicts in our global world. In the culturally diverse contemporary arts scene, improving literacy in this area is a necessity, not an option. In this class, you will learn about the ways we are shaped by cultural identities, power relations, forms of inclusion and exclusion, and actions aiming at social justice. We will focus on self-reflection and cultural exploration as the most important aspects of intercultural communication. You will gain knowledge and learn skills to heighten awareness of your own cultural groundings. Your convictions will be challenged by the perspectives of artists from a wide range of cultures. The course will cover topics such as identity, perception, cultural heritage, linguistic differences, stereotyping, and intercultural communication. Discussing these topics and analyzing the examples will increase students’ awareness of and appreciation for the complexity of cross-cultural communication skills in everyday life, and in the world of the arts.

Lecture topics
1. ● Cross-cultural communication theory, concepts, and patterns
2. ● Cultural values and identities, challenges, and opportunities
3. ● Ethnocentrism, bias, stereotyping, culture shock, assimilation, cultural relativism
4. ● Verbal and nonverbal communication as related to culture in art
5. ● Cross-Cultural Challenges in Art
6. ● Ethical intercultural communication
7. ● Non-western forms of conflict resolution
8. ● Managing cross-cultural conflict using different communication strategies

Additional lecturers

Name Position Contact details

Approval and validity of subject requirements