Sustainable Business Model Design - BMEGT42MN29

Upon successful completion of the course, participants will: 1. Understand the concept of business models and will be able to critically assess traditional and innovative business models, their underlying logic. 2. Will understand the factors that determine how companies – both international corporations and SMEs – form and renew their business models and what challenges have to be tackled along this process. 3. Will be able to define the most important elements of a sustainable business model for both start-up or incumbent companies.

1. Understand the concept of business model, its relationship to business strategy
2. Understand the concept of Sustainable Development, its components and requirements
3. Understand the processes behind innovative business models
4. Understand the most important methods of business modeling
5. Understand the aspects determining the sustainability of business models
6. Understand the innovative business models prevailing in the economy
7. Understand the features of the sharing economy
8. Understand the relations of corporates social responsibility (CSR) and sustainable business models
9. Understand innovative business models on the financial markets

1. Able to recognise the most important features of the business model of corporations
2. Able to prepare a sustainability assessment of a business model
3. Able to draw up a sustainable business model for a start-up or an incumbent organisation

1. Sensitive to social and environmental issues
2. Collects information regarding novel business solutions and is able to critically assess them
3. Open to the use of information technology tools
4. Strives to take environmental and social aspects into account when making decisions

1. Perceives the environmental and social responsibility of business leaders
2. Recognises those technological and organisational solutions, which provide economic, environmental and social benefits at the same time; is able to assess the limitations of different solutions
3. Is able to distinguish between private and social aspects and can harmonise them

Interactive lectures, case studies, business modeling practice, invited guest speakers

• Tankönyvek, jegyzetek, letölthető anyagok
• Zilahy Gy. Innovatív üzleti modellek és a társadalmi együttműködés új formái, in: Kisvárosok reneszánsza – a kőszegi példa, iASK, 2016
• Alexander Osterwalder - Yves Pigneur: Üzletimodell-építés kézikönyve, 2012, Cser Könyvkiadó és Ker. Kft., ISBN 9789632782201
• Hart, S.L. & Milstein, M.B., 2003. Creating sustainable value. Academy of Management Executive, 17(2), pp.56–67.
• Boons, F. & Lüdeke-Freund, F., 2013. Business models for sustainable innovation : state-of-the-art and steps towards a research agenda. Journal of Cleaner Production, 45, pp.9–19.
• Chesbrough, H., 2010. Business model innovation: Opportunities and barriers. Long Range Planning, 43(2-3), pp.354–363

The learning outcomes defined under point 2.2 are evaluated based on a presentation (formative assessment) and a homework assignment (formative assessment), the later completed based on the presentation and feedback from the lecturer.

1. Formative assessment: presentation on a topic determined during the semester. 2. Formative assessment: preparation of a homework assignment based on the presentation and the feedback received, in order to evaluate knowledge and ability-type competence elements in a complex manner.

• Formative assessment (presentation): 30
• Formative assessment (homework assignment): 70
• Total: 100

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The presentation (formative assessment) can be replaced/retaken during the study period after prior consultation with the instructor, while the homework assignment (formative assessment) can be replaced/retaken or corrected during the late completion period - for the first time - free of charge. In case of improvement, out of the previous and the new result the more favourable result will be taken into account.

Consulted with the Faculty Student Representative Committee, approved by the Vice Dean for Education, valid from: 09.10.2023.

In order to achieve the learning outcomes set out under point 2.2, the subject consists of the following thematic blocks. In the syllabi of the courses announced in each semester, these topics are scheduled according to the calendar and other conditions.