MEDIA AND CREATIVE DESIGN - BMEGT20ML68

The aim of the course is to acquaint students with advertising, one of the key areas of marketing communication. In addition to introducing the basics and concepts of creative advertising and media design, current examples will show how current advertising creators interpret and articulate their advertising messages.

1. Know the tools of marketing communication
2. Know the psychological approach to creativity
3. Know the process of creative advertising creation
4. Know the different types and characteristics of advertising
5. Know the possibilities of combining creativity and advertising
6. Are familiar with today's modern media types
7. Know the essential steps of creative advertising campaign planning
8. Understand comprehensively the classification of advertisements and the placement of creative advertisements among advertisements

1. Are able to distinguish creative advertising from other types of advertising
2. Are able to analyze and evaluate the main components of creative advertising
3. Are able to analyze and evaluate the creative advertising process
4. Master the elements of creative advertising design and is able to synthesize these elements
5. Are able to independently create a creative advertisement in the framework of the mid-term creative advertising design task
6. Are able to formulate and form an independent opinion about advertisements
7. Are able to express his / her thoughts in an orderly form in writing and presentation

1. Collaborate with the instructor and fellow students in expanding the knowledge,
2. Work both independently and in a team while constantly expanding his knowledge
3. Are open to the use of advanced technological tools
4. Expand their knowledge by constantly acquiring knowledge,
5. Strive to develop and fulfill your own creativity
6. Are open to accepting and integrating your own and others ’ideas along your creative creative stream.
7. Are open to template-free solutions.

1. Independently analyze and evaluate selected ads
2. Are open to creative problem solving
3. Are able to work independently and in a team
4. Analyze and evaluate the available information during problem solving and with the help of this further develops towards multi-pole problem solving
5. Make media planning decisions
6. Accept openly substantiated critical remarks
7. Collaborate in the creative process as part of a team during creative advertising creation
8. Accept and integrates the opinions and ideas of others into his knowledge
9. Create independent ideas and presents them to fellow students.

Lectures and class presentations, written and oral communication, use of IT tools and techniques. Individual and team assignments, advertising analyses and evaluations.

• Veres I. (2018): Kreatív és médiatervezés
• Móricz É.-Téglássy T. (2002): Kreatív tervezés a reklámban
• Sas I (2007): Az ötletes reklám – Kommunikációs Akadémia

A 2.2. pontban megfogalmazott tanulási eredmények értékelése egy évközi írásbeli tanulmány – házi feladat - és az előadásokon tanúsított aktív részvétel alapján történik.

A. Szorgalmi időszakban végzett teljesítményértékelések részletes leírása: B. Vizsgaidőszakban végzett teljesítményértékelés (vizsga) A vizsga elemei:] 1. írásbeli teljesítményértékelés

A megszerzett aláírás 4 félévéig érvényes.

A 2.2. pontban megfogalmazott tanulási eredmények eléréséhez a tantárgy a következő tematikai blokkokból áll. Az egyes félévekben meghirdetett kurzusok sillabuszaiban e témaelemeket ütemezzük a naptári és egyéb adottságok szerint.