DIGITÁLIS ZENEIPAR - BMEGT43M171

With the spreading of digital formats and the internet, the structure of the music industries has fundamentally transformed, along with our habits of listening to music and the practices of music making. With the help of digital sound recording and editing technology, musicians are able to record a song or an album in their bedrooms, and immediately share it with their audience by uploading it onto an online social media platform. For music fans, the immediately available selection in music to listen to via digital music stores and streaming services is broader than ever. At the same time, the majority of music industry income is still produced by the biggest pop and rock stars, and the concentration of corporations in the industry continues alongside the democratisation of access. The course looks at these – at times contradictory – tendencies through theoretical and practical, international and Hungarian contexts, with the help of accounts of representatives of the Hungarian music industries and related sectors (rights management, radio, television) –guest speakers of the course –, providing, besides theory and statistical data, practical knowledge and experience to those who aim to pursue a profession in the music industries.

1. His/her knowledge includes placing the field in a broader system, the recognition of connections to related fields, the opportunities provided by the broader system and the use of contexts related to impact.
2. Familiar with the problems and relations of various areas of communication and media systems, including the relations between media and popular culture, the operating principles of the global media market, and the global rules of cultural exchange.

1. In solving professional tasks, he/she is capable of independent analysis, evaluation, and synthesis of conclusions and explanations.
2. Able to explore and process science sources either in Hungarian or foreign languages, and to apply the conclusions drawn in practice during his/her professional work.
3. Able to prepare independent summaries and analyses in a specialised form on sub-topics of his/her field of expertise, as well as studies and textual summaries that include the analyses.

1. Accepts that cultural phenomena are historically and socially determined and variable
2. Accepts and consistently recognises the diversity of social science thinking, and authentically represents its conceptual foundations in his/her narrower and wider environment.
3. Open to all forms of professional innovation, receptive, but not unthinkingly accepting of theoretical, practical and methodological innovations.

1. Takes responsibility for complying with the professional and ethical standards of his/her chosen field of expertise.
2. Participates consciously and responsibly in all forms of cooperation in order to consistently implement and protect the legal, ethical and professional standards of society, his/her narrower professional field and workplace.
3. Assumes responsibility for the professional texts he/she produces in his/her native language and foreign languages, and is aware of their possible consequences.

Lecture, guest lecture, student presentations, discussion.

• A tantárgy elvégzéshez szükséges oktatási anyagok, szakirodalom a kurzus moodle-oldaláról érhető el a hallgatóknak (edu.gtk.bme.hu)
• Steve Collins –Sherman Young. 2014. Beyond 2.0. The Future of Music. Equinox
• Jeremy Wade Morris. 2015. Selling Digital Music, Formatting Culture. University of California Press
• Chris Anderson. 2008 [2006]. The Long Tail. Why the Future of Business is Selling Less of More. Hyperion Books
• Timothy D. Taylor. 2016. Music and Capitalism. A History of the Present. University of Chicago Press
• H. Cecilia Suhr. 2012. Social Media and Music. The Digital Field of Cultural Production. Peter Lang

A 2.2. pontban megfogalmazott tanulási eredmények értékelése: A félév végi aláírás megszerzésének feltétele a zárthelyi dolgozaton elért min. 50%-os eredmény. órai jelenlét és aktivitás értékelése-zárthelyi dolgozat-vizsga/projektfeladat.

Assessment of in-class presence and activity-mid-term test-exam or project work.

• active performance in class: 18
• midterm test: 30

• exam: 52

a zárthelyi dolgozaton elért min. 50%-os eredmény

Retakes and make-ups are regulated by the University’s Code on Education and Examination.

A zeneipar szerkezete. Zeneipar a digitalizáció előtt; A digitalizáció kezdete a zeneiparban. MP3 és fájlcserélés; A “Napster-pillanat”; A "long tail" és kritikája; Streaming; Digitális zeneipari tendenciák Magyarországon; Digitális zenei karrierek. Sztárok, függetlenség, DIY; Digitális sampling és szerzői jog; A kulturális termelés digitális mezeje: zene és közösségi média; Digitális zenei hálózatok földrajza I.: A zeneipar szerkezetének átalakulása; Digitális zenei hálózatok földrajza II.: Globális pop ; Digitalizáció, munka és egyenlőtlenségek a zeneiparban; Új közvetítők, új professziók. Music curation