Versions

I. COURSE DESCRIPTION
II. SUBJECT REQUIREMENTS
III. COURSE CURRICULUM
SUBJECT DATA
OBJECTIVES AND LEARNING OUTCOMES
TESTING AND ASSESSMENT OF LEARNING PERFORMANCE
THEMATIC UNITS AND FURTHER DETAILS
Course name
DIGITAL AND ONLINE VISUAL COMMUNICATION
Course code
BMEGT43M162
Course type
class
Kurzustípusok és óraszámok
Type
Lessons
Lecture
4
Practice
0
Laboratory
0
Type of assessment
exam
Number of credits
5
Course leader
Name
Dr. Gács Anna
Position
associate professor
Email adress
gacs.anna@gtk.bme.hu
Organizational unit for the subject

Department of Sociology and Communication

Subject website
Language of teaching
magyar - HU
Curriculum role of the subject, recommended semester

Programme: Kommunikáció és médiatudomány mesterszak - Digitális média specializáció (2018-tól)

Subject Role: Szakirányon kötelező

Recommended semester: 2

Programme: Kommunikáció és médiatudomány mesterszak - Kommunikációtervezés specializáció (2018-tól)

Subject Role: Szakirányon választható

Recommended semester: 0

Programme: Kommunikáció és médiatudomány mesterszak - Vizuális kommunikáció specializáció (2018-tól)

Subject Role: Szakirányon választható

Recommended semester: 0

Programme: Kommunikáció- és médiatudomány mesterszak - Digitális média specializáció (2016-tól)

Subject Role: Szakirányon kötelező

Recommended semester: 3

Pre-requisites
strong
None
weak
None
paralell
None
exclusive
None
A tantárgyleírás érvényessége
Approved by the Faculty Board of Faculty of Economic and Social Sciences, Decree No: 580251/13/2023 registration number. Valid from: 29.03.2023.

Objectives

The flagship medium of any organizational communication activity is, at least in part, the digital and possibly online platform, the defining interface of which is visual. The aim of the course is to acquaint students with the features, communication requirements and limitations of this platform, both on a theoretical level and from a practical point of view of user and creator.

Learning outcomes

Knowledge
  1. Knows the most important factors of the social, structural, economic and political processes determining the field of communication and media
  2. Knows the connections between communication and culture, the various levels of manifestations of this connection and their consequences in the context system of social communication.
Ability
  1. She is capable of a thorough and detailed analysis of the facts discovered at the communication levels and arenas learned during her theoretical and practical work and of the connections that can be extracted from the results.
  2. In the field of communication and media research, she is able to make realistic value judgments based on the processed information and formulate independent proposals based on the conclusions that can be drawn from them
  3. During her professional vocabulary, she confidently uses the vocabulary of the profession, the basic scientific concepts of the profession, and the elements of the special vocabulary set based on them.
Attitude
  1. Capable of learning communication skills and their continuous development, self-reflection in relation to your abilities in this area
Autonomy and responsibility
  1. Once in a professional work community, she is able to perform and manage complex tasks in accordance with the professional expectations there
  2. She assumes responsibility for the professional texts she prepares in her native language and in a foreign language, and is aware of their possible consequences.

Methodology of teaching

The classes are partly used to work on the theoretical literature. For the rest of the time, classes are to give opportunity to present and jointly analyze practical tasks based on independent student work. Students’ work is aided by consultations.

Materials supporting learning

  • Tankönyvek, jegyzetek, letölthető anyagok – Books, notes, downloadable materials
  • A kurzus fókuszában álló témához kapcsolódó és a tantárgy céljaihoz illeszkedő szakirodalomról és további tanulástámogató anyagokról a kurzus oktatója gondoskodik, és teszi azokat elérhetővé a hallgató számára (edu.gtk.bme.hu).
  • Literature and additional learning support materials related to the topic that is the focus of the course and relevant to the objectives of the subject are provided by the course instructor and made available to the student (edu.gtk.bme.hu).

General Rules

Assessment includes class work, preparation for class, and assessment of the independent task.

Performance evaluation methods

In connection with the elements taken into account in the assessment, the course instructor informs the students in time about the assessment aspects and their descriptors.

Proportion of performance evaluations performed during the diligence period in the rating

  • classroom activity: 10
  • consultation: 20

Proportion of examination elements in the rating

  • Exam: 70

The condition for obtaining the signature, validity of the signature

Aktív részvétel az órákon.

Grading

%
Excellent 96-100
Very good 90-95
Good 77–89
Satisfactory 64–76
Pass 50–63
Fail < 50

Correction and retake

Retakes and make-ups are regulated by the University’s Code on Education and Examination

Study work required to complete the course

Work type Amount of work hours
classes 56
preparation for classes and conculstation 24
preparation for exam 70
total 150

Approval and validity of subject requirements

Topics discussed during the semester

Visual tools in digital communication; The "Visual Turn"; Online and offline tools for visual design; Portfolio and campaign design; Anthropology of visual infprmation proccessing; Visual design and participation; Professionalism in viseal creative industry

Topics of lectures

Lecturers participating in teaching

Name Rank Contact

Approval and validity of subject requirements