DIGITAL AND ONLINE VISUAL COMMUNICATION - BMEGT43M162

The flagship medium of any organizational communication activity is, at least in part, the digital and possibly online platform, the defining interface of which is visual. The aim of the course is to acquaint students with the features, communication requirements and limitations of this platform, both on a theoretical level and from a practical point of view of user and creator.

1. Knows the most important factors of the social, structural, economic and political processes determining the field of communication and media
2. Knows the connections between communication and culture, the various levels of manifestations of this connection and their consequences in the context system of social communication.

1. She is capable of a thorough and detailed analysis of the facts discovered at the communication levels and arenas learned during her theoretical and practical work and of the connections that can be extracted from the results.
2. In the field of communication and media research, she is able to make realistic value judgments based on the processed information and formulate independent proposals based on the conclusions that can be drawn from them
3. During her professional vocabulary, she confidently uses the vocabulary of the profession, the basic scientific concepts of the profession, and the elements of the special vocabulary set based on them.

1. Capable of learning communication skills and their continuous development, self-reflection in relation to your abilities in this area

1. Once in a professional work community, she is able to perform and manage complex tasks in accordance with the professional expectations there
2. She assumes responsibility for the professional texts she prepares in her native language and in a foreign language, and is aware of their possible consequences.

The classes are partly used to work on the theoretical literature. For the rest of the time, classes are to give opportunity to present and jointly analyze practical tasks based on independent student work. Students’ work is aided by consultations.

• Tankönyvek, jegyzetek, letölthető anyagok – Books, notes, downloadable materials
• A kurzus fókuszában álló témához kapcsolódó és a tantárgy céljaihoz illeszkedő szakirodalomról és további tanulástámogató anyagokról a kurzus oktatója gondoskodik, és teszi azokat elérhetővé a hallgató számára (edu.gtk.bme.hu).
• Literature and additional learning support materials related to the topic that is the focus of the course and relevant to the objectives of the subject are provided by the course instructor and made available to the student (edu.gtk.bme.hu).

Assessment includes class work, preparation for class, and assessment of the independent task.

In connection with the elements taken into account in the assessment, the course instructor informs the students in time about the assessment aspects and their descriptors.

• classroom activity: 10
• consultation: 20

• Exam: 70

Aktív részvétel az órákon.

Retakes and make-ups are regulated by the University’s Code on Education and Examination

Visual tools in digital communication; The "Visual Turn"; Online and offline tools for visual design; Portfolio and campaign design; Anthropology of visual infprmation proccessing; Visual design and participation; Professionalism in viseal creative industry