Versions

I. SUBJECT DESCRIPTION
II. SUBJECT REQUIREMENTS
III. COURSE CURRICULUM
SUBJECT DATA
OBJECTIVES AND LEARNING OUTCOMES
TESTING AND ASSESSMENT OF LEARNING PERFORMANCE
THEMATIC UNITS AND FURTHER DETAILS
Subject name
DIGITAL AND ONLINE VISUAL COMMUNICATION
ID (subject code)
BMEGT43M162
Type of subject
class
Course types and lessons
Type
Lessons
Lecture
4
Practice
0
Laboratory
0
Type of assessment
exam
Number of credits
5
Subject Coordinator
Name
Dr. Gács Anna
Position
associate professor
Contact details
gacs.anna@gtk.bme.hu
Educational organisational unit for the subject
Department of Sociology and Communication
Subject website
Language of the subject
magyar - HU
Curricular role of the subject, recommended number of terms

Programme: Communication and Media Studies Master’s Programme - Digital media specialisation (from 2018)

Subject Role: Compulsory for the specialisation

Recommended semester: 2

Programme: Communication and Media Studies Master’s Programme - Communication design specialisation (from 2018)

Subject Role: Elective for the specialisation

Recommended semester: 0

Programme: Communication and Media Studies Master’s Programme - Visual communication specialisation (from 2018)

Subject Role: Elective for the specialisation

Recommended semester: 0

Programme: Communication and media science Master’s Programme - Digital media specialisation (from 2016)

Subject Role: Compulsory for the specialisation

Recommended semester: 3

Direct prerequisites
Strong
None
Weak
None
Parallel
None
Exclusion
None
Validity of the Subject Description
Approved by the Faculty Board of Faculty of Economic and Social Sciences, Decree No: 580251/13/2023 registration number. Valid from: 29.03.2023.

Objectives

The flagship medium of any organizational communication activity is, at least in part, the digital and possibly online platform, the defining interface of which is visual. The aim of the course is to acquaint students with the features, communication requirements and limitations of this platform, both on a theoretical level and from a practical point of view of user and creator.

Academic results

Knowledge
  1. Knows the most important factors of the social, structural, economic and political processes determining the field of communication and media
  2. Knows the connections between communication and culture, the various levels of manifestations of this connection and their consequences in the context system of social communication.
Skills
  1. She is capable of a thorough and detailed analysis of the facts discovered at the communication levels and arenas learned during her theoretical and practical work and of the connections that can be extracted from the results.
  2. In the field of communication and media research, she is able to make realistic value judgments based on the processed information and formulate independent proposals based on the conclusions that can be drawn from them
  3. During her professional vocabulary, she confidently uses the vocabulary of the profession, the basic scientific concepts of the profession, and the elements of the special vocabulary set based on them.
Attitude
  1. Capable of learning communication skills and their continuous development, self-reflection in relation to your abilities in this area
Independence and responsibility
  1. Once in a professional work community, she is able to perform and manage complex tasks in accordance with the professional expectations there
  2. She assumes responsibility for the professional texts she prepares in her native language and in a foreign language, and is aware of their possible consequences.

Teaching methodology

The classes are partly used to work on the theoretical literature. For the rest of the time, classes are to give opportunity to present and jointly analyze practical tasks based on independent student work. Students’ work is aided by consultations.

Materials supporting learning

  • Tankönyvek, jegyzetek, letölthető anyagok – Books, notes, downloadable materials
  • A kurzus fókuszában álló témához kapcsolódó és a tantárgy céljaihoz illeszkedő szakirodalomról és további tanulástámogató anyagokról a kurzus oktatója gondoskodik, és teszi azokat elérhetővé a hallgató számára (edu.gtk.bme.hu).
  • Literature and additional learning support materials related to the topic that is the focus of the course and relevant to the objectives of the subject are provided by the course instructor and made available to the student (edu.gtk.bme.hu).

General Rules

Assessment includes class work, preparation for class, and assessment of the independent task.

Performance assessment methods

In connection with the elements taken into account in the assessment, the course instructor informs the students in time about the assessment aspects and their descriptors.

Percentage of performance assessments, conducted during the study period, within the rating

  • classroom activity: 10
  • consultation: 20

Percentage of exam elements within the rating

  • Exam: 70

Conditions for obtaining a signature, validity of the signature

Aktív részvétel az órákon.

Issuing grades

%
Excellent 96-100
Very good 90-95
Good 77–89
Satisfactory 64–76
Pass 50–63
Fail < 50

Retake and late completion

Retakes and make-ups are regulated by the University’s Code on Education and Examination

Coursework required for the completion of the subject

Nature of work Number of sessions per term
classes 56
preparation for classes and conculstation 24
preparation for exam 70
total 150

Approval and validity of subject requirements

Topics covered during the term

Visual tools in digital communication; The "Visual Turn"; Online and offline tools for visual design; Portfolio and campaign design; Anthropology of visual infprmation proccessing; Visual design and participation; Professionalism in viseal creative industry

Lecture topics

Additional lecturers

Name Position Contact details

Approval and validity of subject requirements