Sustainable Business Models - BMEGT42V201

The aim of the course is for students to • understand the concept of business models and to be able to critically assess traditional and innovative business models, their underlying logic • be able to recognise the most important sustainability challenges with a special emphasis on local and global environmental problems and to understand how these relate to the activities of the corporate sector, as well as what companies can do to solve them. • gain insight relating to how and based on what impacts do companies – both international corporations and SMEs – form and renew their business models and what challenges have to be tackled along this process.

1. The student understands the concept of a business model, and its relationship to business strategy;
2. understands the concept of Sustainable Development, its components and requirements;
3. understands the processes behind innovative business models;
4. understands the aspects determining the sustainability of business models;
5. understands the innovative business models prevailing in the economy;
6. understands the features of the sharing economy;
7. understands the relations of corporate social responsibility (CSR) and sustainable business models;
8. understands innovative business models on the financial markets.

1. The student is able to recognise the most important features of the business model of corporations;
2. is able to prepare a sustainability assessment of a business model;
3. is able to draw up a business model for an innovative idea.

1. The student is open to novel IT, technological and business solutions;
2. is sensitive to social and environmental issues;
3. collects information regarding novel solutions and is able to critically assess them;
4. is open to the use of information technology tools;
5. strives to take environmental and social aspects into account when making decisions.

1. The student perceives the environmental and social responsibility of business leaders;
2. recognises those technological and organisational solutions, which provide economic, environmental and social benefits at the same time; is able to assess the limitations of different solutions;
3. is able to distinguish between private and social aspects and can harmonise those.

Interactive lectures, case studies, business modeling practice

• Zilahy Gy. Innovatív üzleti modellek és a társadalmi együttműködés új formái, in: Kisvárosok reneszánsza – a kőszegi példa, iASK, 2016
• Alexander Osterwalder - Yves Pigneur: Üzletimodell-építés kézikönyve, 2012, Cser Könyvkiadó és Ker. Kft., ISBN 9789632782201
• Hart, S.L. & Milstein, M.B., 2003. Creating sustainable value. Academy of Management Executive, 17(2), pp.56–67.
• Boons, F. & Lüdeke-Freund, F., 2013. Business models for sustainable innovation : state-of-the-art and steps towards a research agenda. Journal of Cleaner Production, 45, pp.9–19.
• Chesbrough, H., 2010. Business model innovation: Opportunities and barriers. Long Range Planning, 43(2-3), pp.354–363.

The learning outcomes stated in point 2.2. are evaluated based on summative assessments (two mid-term exams).

Detailed description of the performance evaluations carried out during the study period: Summative assessments (mid-term exams): a complex, written assessment of the knowledge and ability-type competence elements of the subject during the semester in the form of two mid-term exams. The subject's instructor determines the course material that serves as the basis for the evaluation, as well as the method and time frame of the assessment.

• 1st summative assessment: 50
• 2nd summative assessment: 50
• Total: 100

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1) Pursuant to the current CoS, each summative assessment can be retaken, repeated or completed late. 2) The summative assessments can be retaken, repeated or completed late for the first time during the late completion period free of charge. In the event of a retake, the new result always overwrites the old one. 3) If the student is unable to obtain a grade other than 'Fail' even with the retake, repeat and late completion possibilities according to point 1), they may make a second attempt to successfully complete the course after paying the fee specified in the regulations.

Consulted with the Faculty Student Representative Committee, approved by the Vice Dean for Education, valid from: 04.11.2024.

In order to achieve the learning outcomes set out at point 2.2, the subject consists of the following thematic blocks. In the syllabi of the courses announced in each semester, these topics are scheduled according to the calendar and other conditions.