PRODUCT MANAGEMENT - BMEGT52AT07

The basic objective of the subject is to get to know different product management topics and the special areas of product management during the lectures, to acquire them and to process them in practice.

1. They have a comprehensive knowledge of the key product-related concepts used in product management,
2. They know the product management tools and product innovation processes currently used in the market,
3. They know the user-centered product management methods,
4. They know the role of design as a value creator in product management,
5. They know familiar with the challenges facing businesses in the field of product management and the adequate organizational solutions needed to jump them,
6. They are familiar with the Design for All approach and how it can be applied in product management,
7. They know how to apply the environmental approach to product management.

1. They are able to systematize the acquired knowledge into a system (model) and view it in a complex way,
2. They are able to establish contacts with small actors and to collect and organize information,
3. They are able to establish contacts with small actors and to collect and organize information,
4. They are able to express their thoughts in an orderly form, orally and in writing.

1. They collaborate with the lecturer and fellow students in expanding knowledge,
2. They expand their knowledge with continuous acquisition of knowledge,
3. They are open to the use of information technology tools.

1. They independently seek and contact market participants,
2. They openly accept substantiated critical remarks,
3. In some situations, as part of a team, they work with their fellow students to solve tasks,

Lectures, written and oral communication, use of IT tools and techniques, group assignments

• 1. Antalovits M., Süle M. (szerk.) (2012): Termékmenedzsment. Typotext Kiadó, Baccalaureus Scian-tiae Tankönyvek sorozat, Budapest.
• https://interkonyv.hu/konyvek/antalovics-sule-termekmenedzsment/

The assessment of the learning outcomes set out in point 2.2. is based on an assignment (made in groups) and quiz questions.

Mid-semester assessment: Summative academic performance evaluation: complex, written way of evaluating the ability-type competence elements of the subject and knowledge in the form of a assigment made in groups, plus quiz questions related to the lectures.

• csoportos beadandó: 75
• kvíz kérdések: 25
• összesen: 100

The assignment made in groups may be turned in til the end of the replacement week. One set of quiz questions can be re-written on the last week of the semester.

Consulted with the Faculty Student Representative Committee, approved by the Vice Dean for Education, valid from: 03.06.2024.

A 2.2. pontban megfogalmazott tanulási eredmények eléréséhez a tantárgy a következő tematikai blokkokból áll. Az egyes félévekben meghirdetett kurzusok sillabuszaiban e témaelemeket ütemezzük a naptári és egyéb adottságok szerint.