TERMÉKMENEDZSMENT - BMEGT52AT07

The basic objective of the subject is to get to know different product management topics and the special areas of product management during the lectures, to acquire them and to process them in practice.

1. They have a comprehensive knowledge of the key product-related concepts used in product manage-ment,
2. They are familiar with the product innovation process and the user-centred product management meth-ods that can be used in it,
3. They know the product management tools and product innovation processes currently used in the mar-ket,
4. They know the role of design as a value creator in product development, the peculiarities of the design management approach and design thinking,
5. They know familiar with the challenges facing businesses in the field of product management and the adequate organizational solutions needed to jump them,
6. They are aware of the concept, process and steps of product discovery and product-led growth,
7. They know the product management tasks and activities related related to advertising during product development.

1. They are able to systematize the acquired knowledge into a system (model) and view it in a complex way,
2. They are able to establish contacts with small actors and to collect and organize information,
3. They are able to establish contacts with small actors and to collect and organize information,
4. They are able to express their thoughts in an orderly form, orally and in writing.

1. They are open to the knowledge and acceptance of professional, technological development and innova-tion in the technical field, to its authentic mediation,
2. They collaborate with the lecturer and fellow students in expanding knowledge,
3. They expand their knowledge with continuous acquisition of knowledge,
4. They are open to the use of information technology tools.

1. They independently seek and contact market participants,
2. They openly accept substantiated critical remarks,
3. In some situations, as part of a team, they work with their fellow students to solve tasks,
4. They take a systemic approach to their thinking.

Lectures, written and oral communication, use of IT tools and techniques, group assignments

• 1. Antalovits M., Süle M. (szerk.) (2012): Termékmenedzsment. Typotext Kiadó, Baccalaureus Scian-tiae Tankönyvek sorozat, Budapest.
• https://interkonyv.hu/konyvek/antalovics-sule-termekmenedzsment/
• Izsó L., Becker Gy. (szerk.) (2011): Termékélmény. Akadémiai Kiadó Budapest.

– The assessment of the learning outcomes set out in point 2.2. is based on a group dissertation and its presenta-tion (Type1 1), or an individually prepared dissertation and a mid-term exam (Type 2), and quiz questions (Type 1 and 2).

Mid-semester assessment: Summative academic performance evaluation: complex, written way of evaluating the ability-type compe-tence elements of the subject and knowledge in the form of a dissertation made in groups and its presenta-tion, or an individually prepared dissertation and a mid-term exam.

• Type 1 :
• egyéni beadandó: 50%
• zárthelyi dolgozat – mid-term exam: 30%
• kvíz kérdések: 20%
• összeses: 100%
• Type 2:
• csoportos beadandó: 80%
• kvíz kérdések: 20%
• összesen: 100%

• :

Min. 40% score have to be achieved in the mid-semester exam. The mid-term exam can be complemented in the last week of the semester. The mid-term exam can also be written for correction purposes. In case of correction, the later of the previous and the new result is taken into account. One set of quiz questions can be re-written on the last week of the semester. The individually prepared dissertations and the ones made in group may be turned in til the end of the replacement week.

Pre-2017, next review September 2021.

A 2.2. pontban megfogalmazott tanulási eredmények eléréséhez a tantárgy a következő tematikai blokkokból áll. Az egyes félévekben meghirdetett kurzusok sillabuszaiban e témaelemeket ütemezzük a naptári és egyéb adottságok szerint.