FUNDAMENTALS OF INNOVATIVE ENTERPRISES BUILDING AN INNOVATIVE ENTERPRISE – WITHIN OR OUT OF THE ENTERPRISE) - BMEGT20ML79

Compulsory subject of the MBA programs’s Business Development and Innovation is a specialization block The specialization is recommended for students who want to acquire up-to-date knowledge of business start-up, business development and innovation, both on a theoretical and practical level. Intrapreneurship will also be an important part of the curriculum. The subject (and specialization) provides answers to those who - are planning to start their own startup, but are still employed and uncertain about the viability or implementation of their idea, - are employees of an SME or a large company, but they consider it important to get to know and spread the entrepreneurial attitude in their company. They will be the corporate entrepreneurs who will not start their own business, but will make the current corporate operation more efficient and flexible, adapting what they have learned. - want to stay in their current profession, but they think that they will be suppliers of their current company or even their industry on an entrepreneurial basis, and on this basis they will build their gradually expanding business (developing the role of partner entrepreneurs, subcontractors) Completion of the course requires active participation and project work. In the main subjects of education, we focus not on the traditional frontal presentation, but on the skill-level understanding of the curriculum and the transfer and acceptance of empirical knowledge. With the involvement of invited speakers, mentors and experts involved in the education, in addition to gaining real, market knowledge, we also provide an opportunity to build industry relationships. In addition to business start-up knowledge, those interested can gain up-to-date practical knowledge in the areas of market research and marketing of new products, business utilization of the idea, and pitch communication. The content structure of the course assumes that the student will also listen to other subjects of the specialization.

1. Have knowledge of the basic, comprehensive concepts, theories and connections of business development.
2. Have mastered the basic business start-up methods, approaches and steps.
3. Learned how the startup world works.
4. On a practical level, have learned what intraprenuership means.
5. Understood why exploratory market research is essential when starting a business.

1. Using the theories and methods learned, are able to critically review, evaluate and renew the start-up and development of his own company and enterprise.
2. Are able to make proposals for the development of a new corporate (internal) enterprise.
3. Are able to create a plan for starting and developing your business.
4. Have the ability to manage employees in their own business or company and work effectively with them to develop innovative products / services.

1. Will be receptive to starting new businesses.
2. Understand the market utilization (commercialization) of the innovative innovations of the 21st century in enterprises.

1. Under general professional / mentoring supervision, learn and perform the specified tasks independently and in a team.
2. Actively participate in classes and project assignments.
3. Take responsibility for its analyzes, conclusions and decisions.

Project works in teams. Practical contact lectures. Invited lecturers. Theoretical knowledge from books materials at home. Application of IT tools and techniques during lectures and optional exercises individually.

• Kiadott oktatási segédletek
• Vecsenyi-Petheő: Vállalkozz okosan, HVG, 2017
• vallakozasindito.hu.
• Vállalkozásokról, startupokról szóló cikkek, esettanulmányok.

A 2.2. pontban megfogalmazott tanulási eredmények értékelése önként vállalt házi feladatok, illetve vizsga alapján történik.

A) Szorgalmi időszakban végzett teljesítményértékelések részletes leírása: Órai részvétel (20%): A hallgatók órai részvételét és aktivitását az oktató(k) a szorgalmi időszak végén értékelik. Az elérhető max. pontszám 20. Házi feladatok (40%) teljesíthető a félév során kiadott témában: 4 beadandó házi feladat, mindegyik 10-10% B) Vizsgaidőszakban végzett teljesítményértékelés A vizsga elemei: 1. Pitch versenyen részvétel (30%) 2. One pager (vagy ÜKT) leadása (10%)

• Órai részvétel: 20%
• Házi feladatok: 40%
• Összesen: 60%

• Szóbeli: Pitch versenyen részvétel : 30%
• Írásbeli: One pager : 10%
• Szorgalmi időszakban végzett teljesítményértékelések: 60%
• összesen: 100%

Nincs aláírás megszerzési kötelezettség.

1) Az egyes évközi teljesítményértékelésekhez nem tartozik egyenkénti minimumkövetelmény. 2) A határidőre be nem adott projektfeladat nem pótolható, ill. a beadott feladat nem javítható. 3) A vizsgateszt újbóli megírása, pótlása, javítása a mindenkor érvényes vizsgaszabályzat szerint.

A 2.2. pontban megfogalmazott tanulási eredmények eléréséhez a tantárgy a következő tematikai blokkokból áll.