SZERVEZETI KOMMUNIKÁCIÓ - BMEGT52S165

The aim of the course is to highlight the role of effective organizational communication to achieve successful organizational operation and organizational goals, and to enable students to plan and implement the appropriate communication strategy as a leader, HR or external consultant in their day-to-day organizational work. to sup-port the activities of managers and employees, in the cooperation within and outside the organization to achieve organizational goals.

1. The student acquires a comprehensive knowledge of the parties concerned of organizational communica-tion, their possible tasks and challenges within the framework of the human function.
2. The student learns the conceptual background, goal and toolkit of Employer Branding, and the basics steps of creating an Employer Branding strategy.
3. The student gets acquainted with the theory, practice, application areas and possibilities of mediation in an organizational environment. Duties of the mediator. Types of organizational conflicts and ways of resolving conflicts
4. The student acquires knowledge about the relationship between organizational communication and trust
5. The student gets acquainted with the methodology and possibilities of organizational network research to map and develop organizational communication and cooperation

1. Ability to communicate professionally on these topics, in oral and in written form
2. The student is able to design and implement the Employer Branding strategy and manage operational challenges
3. The student is able to identify the need for mediation, define tasks and plan the mediation process and manage organizational conflicts
4. The student is able to develop a communication strategy and methodology that increases organizational trust
5. The student is able to define the need for network research, to interpret the results of network research, and to develop a supporting organizational communication and cooperation plan based on the results

1. Open to the latest, trends and knowledges in human resource management
2. Willingly cooperates with representatives of other professions on a given issue
3. Acts proactively and contributes to issues affecting his/her work
4. Able to listen and accept the views and opinions of others
5. Represents a value-added approach in his/her profession
6. Has the need to continually improve his/herself

1. Able to independently evaluate and make decisions on issues affecting his / her professional activity
2. Able to independently plan, develop and implement employer branding strategies, mediation and orga-nizational programs supporting corporate image enhancement
3. Takes responsibility for the tasks and programs planned and / or managed by him/her
4. Represents his/her profession responsibly and ethically

Lectures, interactive class assignments, group work, solving practical tasks.

• Sartain L., Schuman M. (2010). Tehetségmágnesek - A kiválókat vonzó munkáltatói márka felépítése. HVG Köny-vek
• Barrow S., Mosley R. (2005). The Employer Brand: Bringing the Best of Brand Management to People at Work. John Wiley & Sons Ltd.
• Mosley R. (2014). Employer Brand Management: Practical Lessons from the World's Leading Employers. John Wiley Sons Inc.
• Morgan J. (2017). The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces They Want, the Tools They Need, and a Culture They Can Celebrate. John Wiley Sons Inc
• Strasser F., Randolph P. (2005). Mediáció a konfliktusmegoldás lélektani aspektusai, Nyitott Könyvműhely Kiadó
• Bártfai J., Molnár G., Dósa Á., Barinkai Zs., Gulyás K., Herczog M., Horváth É., Kutacs M., Lovas Zs. (2006). A mediáció. A közvetítői tevékenység, HVG ORAC
• Barinkai Zs., Herczog M., Lovas Zs., Neményi E., Rónaszéki K. (2002). Együtt vagy külön. Maradjunk együtt vagy váljunk el?, Complex Kiadó

The assessment of the learning outcomes set out in point 2.2 is based on the preparation of an individual ho-mework, its presentation and the answering of questions related to the topic.

A. Detailed description of performance evaluations performed during the term-period: Partial performance evaluation: presentation of an individual homework. B. Performance evaluation during the examination period. In the oral exam, answering the professional questi-ons given by lecturers related to the homework

• partial performance evaluation - preparation and presentation of a practical task: 70%
• sum: 70%

• oral exam - answering professional questions related to the homework: 30%
• sum: 30%

The condition for obtaining the signature is the completion of all project tasks according to point 3.3

The student may substitute an individual homework

Pre-2017, next review September 2021.

A 2.2. pontban megfogalmazott tanulási eredmények eléréséhez a tantárgy a következő tematikai blokkokból áll. Az egyes félévekben meghirdetett kurzusok sillabuszaiban e témaelemeket ütemezzük a naptári és egyéb adottságok szerint.