TERMÉKFEJLESZTÉS MENEDZSMENT - BMEGT52NT11

The basic objective of the subject is to get to know different product management topics and the special areas of product management during the lectures, to acquire them and to process them in practice.

1. They have as a comprehensive knowledge of the most important product-related terms used in product management,
2. They know the generations of product innovation models, and the elements of the product innovation process,
3. They have a comprehensive knowledge of the elements of the organizational framework of product de-velopment, the forms of teamwork during product development,
4. They are familiar with user-centred product design methods, aspects of user profile and user characteris-tics identification,
5. They are aware of the emergence of consumer protection, especially product safety aspects and require-ments in the product development process,
6. They know the role of design as a value creator in product development, the peculiarities of the design management approach and design thinking,
7. They know the forms of intellectual property protection related to product development, the conditions for their acquisition.

1. They are able to systematize the acquired knowledge into a system (model) and view it in a complex way,
2. They are able to establish contacts with small actors and to collect and organize information,
3. They are able to establish contacts with small actors and to collect and organize information,
4. They are able to express their thoughts in an orderly form, orally and in writing.

1. They are open to the knowledge and acceptance of professional, technological development and innova-tion in the technical field, to its authentic mediation,
2. They collaborate with the lecturer and fellow students in expanding knowledge,
3. They expand their knowledge with continuous acquisition of knowledge,
4. They are open to the use of information technology tools.

1. They independently seek and contact market participants,
2. They openly accept substantiated critical remarks,
3. In some situations, as part of a team, they work with their fellow students to solve tasks,
4. They take a systemic approach to their thinking.

Lectures, written and oral communication, use of IT tools and techniques, group assignments.

• Antalovits M., Süle M. (szerk.) (2012): Termékmenedzsment. Typotext Kiadó, Baccalaureus Scian-tiae Tankönyvek sorozat, Budapest.
• https://interkonyv.hu/konyvek/antalovics-sule-termekmenedzsment/
• Izsó L., Becker Gy. (szerk.) (2011): Termékélmény. Akadémiai Kiadó Budapest.
• Hercegfi K., Izsó L. (szerk.) (2007): Ergonómia. Typotext Kiadó, Baccalaureus Sciantiae Tanköny-vek sorozat, Budapest.

The assessment of the learning outcomes set out in point 2.2. is based on a dissertation made in groups to be submitted, its presentation and an oral exam.

Mid-semester assessment: Summative academic performance evaluation: complex, written way of evaluating the ability-type compe-tence elements of the subject and knowledge in the form of a dissertation made in groups. Assessment in exam period: Presentation of the dissertation made in groups. Oral performance evaluation (oral exam): oral examination of the curriculum acquired during the semester based on the lesson materials.

• összegző tanulmányi teljesítményértékelés (írásos anyag): 50
• összesen: 50

• oral exam : 20
• összegző tanulmányi teljesítményértékelés (prezentáció): 30
• calculating the mid-semester results : 50
• sum: 100

To obtain the signature, resulting at least 40% of the score of the dissertation, its presentation and the oral exam according to section 3.3 is necessary. The obtained signature is valid for the period according to the general rules of the university.

The dissertation made in groups can be handed in (late) according to the general rules of the university. The oral exams can be amended according to the general rules of the university.

A 2.2. pontban megfogalmazott tanulási eredmények eléréséhez a tantárgy a következő tematikai blokkokból áll. Az egyes félévekben meghirdetett kurzusok sillabuszaiban e témaelemeket ütemezzük a naptári és egyéb adottságok szerint.