I. SUBJECT DESCRIPTION
II. SUBJECT REQUIREMENTS
III. COURSE CURRICULUM
SUBJECT DATA
OBJECTIVES AND LEARNING OUTCOMES
TESTING AND ASSESSMENT OF LEARNING PERFORMANCE
THEMATIC UNITS AND FURTHER DETAILS
Subject name
Mediaplatforms and media scenes
ID (subject code)
BMEGT43A220
Type of subject
class
Course types and lessons
Type
Lessons
Lecture
4
Practice
0
Laboratory
0
Type of assessment
exam
Number of credits
5
Subject Coordinator
Name
Dr. Gács Anna
Position
associate professor
Contact details
gacs.anna@gtk.bme.hu
Educational organisational unit for the subject
Department of Sociology and Communication
Subject website
Language of the subject
magyar - HU
Curricular role of the subject, recommended number of terms

Programme: Communication and media studies Bachelor’s Programme Content development and the media market specialisation from 2018

Subject Role: Compulsory for the specialisation

Recommended semester: 4

Programme: Communication and media studies Bachelor’s Programme Visual communication specialisation from 2018

Subject Role: Elective for the specialisation

Recommended semester: 0

Direct prerequisites
Strong
None
Weak
None
Parallel
None
Exclusion
None
Validity of the Subject Description
Approved by the Faculty Board of Faculty of Economic and Social Sciences, Decree No: 580251/13/2023 registration number. Valid from: 29.03.2023.

Objectives

During the semester, after an introductory theory class, students will learn about the theoretical and practical foundations of the journalism profession, mainly through practical examples and tasks, using real Hungarian media scenes. At the beginning of the semester, we will deal with news and narrative writing: news and news value form the basis of virtually any media genre, be it political, economic, or cultural journalism. Narrative storytelling is of particular importance because in Western journalism, regardless of quality and quantity, journalists mostly use the same narrative structures and elements are used. Understanding the importance of narratives in the age of fake news and ideological wars is especially timely, since, if we look deep into the writings, we actually do not (merely) find warring ideologies and worldviews, but above all narratives that strain against each other. In the middle of the semester, the election campaign provides a unique opportunity for students to follow and write about the most important events of the 2018 election campaign, based on the previously acquired knowledge, imitating the work of a real newsroom, with particular attention to the topics that appear most prominently. in the campaign (immigration, corruption, social policy, authoritarian aspirations). We then return to the analysis of the most important press genres and media arenas, often with the help of a guest lecturer who represents the given area at a high level.

Academic results

Knowledge
  1. Solid knowledge of the most important social science conceptualizations needed to study the communication phenomena
  2. Solid knowledge of the conceptualization for studying social processes
  3. Solid knowledge of conceptualization for studying communication and media phenomena.
Skills
  1. Openness to acquire new sectors of knowledge and ability to effectively acquire them
  2. Ability to accomplish scientific literature research
  3. Ability to participate in argumentative and rational debate.
Attitude
  1. Social sensitivity, solidarity
  2. Adoption of democratic and rule of law standards
  3. Professional and moral stand.
Independence and responsibility
  1. Responsible, professionally based social presence
  2. Adoption and enforcement of professional standards
  3. Independence

Teaching methodology

Lectures, group work, individual research

Materials supporting learning

  • Tankönyvek, jegyzetek, letölthető anyagok – Books, notes, downloadable materials
  • Nádori Péter: Propaganda-e a magyar médiamodell?, Kreatív
  • Ószabó Attila – Vajda Éva: „A valóság nyomában. Az oknyomozó újságírás eszközei és módszerei”. Médiakutató, 2001, nyár. 93--109.
  • Polyák Gábor – Uszkiewicz Erik, szerk. (2014): Foglyul ejtett média – Médiapolitikai írások. Mérték Médiaelemző Műhely, Budapest

General Rules

Attendance is mandatory, max. 3 missed classes

Performance assessment methods

A szorgalmi időszakban az aktív órai munka és a beadandók értékelése, a vizsgaidőszakban a vizsga vagy vizsgadolgozat értékelése.

Percentage of performance assessments, conducted during the study period, within the rating

  • performance in class: 15
  • midterm assignments: 35
  • total: 50

Percentage of exam elements within the rating

  • end-of-term paper: 50

Conditions for obtaining a signature, validity of the signature

Attendance and in-class activity

Issuing grades

%
Excellent 95-100
Very good 90–94
Good 75–89
Satisfactory 60–74
Pass 50–59
Fail < 50

Retake and late completion

Retake and make-up test options are defined by the valid regulations of the University’s Code on Education and Examination.

Coursework required for the completion of the subject

Nature of work Number of sessions per term
classes 56
preparation 54
preparation of paper 40
total 150

Approval and validity of subject requirements

Topics covered during the term

Histroyof the isntitutions of journalism, introduction to genres, instituions and the autonomy of journalists, genre practice, newswriting, reporting, interview, opinion, writing, review writing

Lecture topics

Additional lecturers

Name Position Contact details

Approval and validity of subject requirements