Thesis Consultation 1 - BMEGT20MS51005-00

The aim of the course is to support students in establishing the research and professional foundations of their thesis in line with the Master’s programme in Marketing Strategy and Innovation. During the consultation, students refine their chosen topic, formulate the relevance of the problem under investigation, develop their research questions or hypotheses, and prepare the literature review and methodological plan for their thesis. A key objective of the course is to develop independent, critical, and data-driven thinking, while also raising awareness of the formal, ethical, and professional requirements of academic work. By the end of the semester, students will prepare a research plan and an advanced literature-based foundation that provide an appropriate basis for the empirical research and the final development of the thesis within the framework of Thesis Consultation 2.

1. knows the general and specific characteristics, boundaries and main development trends of the marketing field, as well as its connections to related disciplines; furthermore, knows the terminology of the marketing field and the main forms, methods and characteristics of written and oral professional communication;
2. knows the principles according to which a marketing information and knowledge system supporting corporate decision-making can be developed; knows the basic and advanced analytical methods used in market research, and interprets research results and information in their broader context;
3. understands the role of different marketing subfields in value creation processes, and understands the role of digitalisation in the effectiveness of these marketing subfields;
4. knows the main innovation theories and the theories and models of technology acceptance, and interprets innovation from an ecosystem perspective involving inter-organisational, corporate and customer-related elements.

1. design and coordinate marketing information and knowledge systems that support marketing and other corporate functions;
2. make data-driven decisions in the field of marketing and routinely carry out market research projects;
3. plan digital marketing activities and use digital solutions and applications in their work;
4. create synergies between different marketing subfields.

1. takes a critical approach to their own work and conduct, as well as to the work and conduct of others; demonstrates innovative and proactive behaviour in addressing economic problems, and is open and receptive to new developments in economic science and practice;
2. considers it important that decisions are supported by data, and therefore strives for maximum precision in analysis;
3. demonstrates a cultured, ethical and objective intellectual attitude towards individuals and social issues, and pays attention to broader social, sectoral, regional, national and European values in their work, including social, ecological and sustainability aspects;
4. communicates the broader and more specific issues of their profession in a credible manner;
5. strives to take full account of legal requirements and ethical norms when making decisions in new, complex strategic decision-making situations or unexpected circumstances.

1. independently selects and applies relevant problem-solving methods, and independently performs economic analysis, decision-preparation and advisory tasks;
2. takes responsibility for their own work, for the organisation or enterprise they manage, and for employees;
3. independently identifies, plans and organises their own professional and general development, as well as that of their subordinates, and takes responsibility for it;
4. independently represents their established professional marketing opinion in familiar decision-making situations; in new and complex decision-making situations, they also take responsibility for the environmental and social impacts of their decisions;
5. participates in research and development projects, and, as a member of the project team, mobilises their theoretical and practical knowledge and skills autonomously and in cooperation with other team members in order to achieve the project goals;
6. plans their professional communication independently in a manner appropriate to the situation, taking into account the needs and expectations of the audience;
7. communicates effectively and professionally in the different areas of marketing-related professional work.

The academic work consists of an assignment, consultations, thesis writing, and presentation.

• A dolgozatírásra vonatkozó szabályok, útmutatók a gtk.bme.hu, illetve az edu.gtk.bme.hu oldalon kerülnek közzétételre. A kutatómunkához szükséges szakirodalmi és további ismeretszerzési lehetőségek kijelölése és összegyűjtése a konzultációk és önálló munka keretében történik.
• The rules and guidelines for thesis writing are published on gtk.bme.hu and edu.gtk.bme.hu. The selection and collection of literature and additional knowledge acquisition opportunities necessary for the research takes place in the framework of consultations and independent work.

The performance in the subject is evaluated based on the entire semester's work (consultations, presentation) and its output (thesis).

The student receives continuous feedback from the supervisor about the presented work and its partial results during the consultations and presentation. If the student participated in the required number of consultations and duly documented them, as well as fulfilled the oral reporting obligation, the result of the semester's work is decided by the supervisor as detailed in point 3.3.

• Participation in consultations and preparation for them: 15
• Performance and preparation for the presentation: 5
• Compliance of the submitted thesis with the published regulations: 10
• Professional content and quality of submitted thesis: 70
• Total: 100

The oral report, if it is verified, can be replaced once during the term. The thesis can be made up during the retake period, upon payment of a special procedure fee. There is no other options.

Consulted with the Faculty Student Representative Committee, approved by the Vice Dean for Education, valid from: 04.05.2026.

A study unit without contact hours