BUSINESS ENVIRONMENT - BMEGT20A009

To define the business environment precisely is neccessary and rational criterion for successful business planning and implementing. The aim of this course is to present starting points to understand the diversity of the business environment, to master the methodologies used in international practice to explore the business environment, and to understand the basic concepts and system of strategic planning.

1. Know the basic conceptual framework of business strategy and the essence of strategic planning.
2. Know the typical expectations of stakeholders of business processes.
3. Understand all the important models and methods of analysing the business environment.
4. Have an overview of the received results of analysing the business environment and understand their application possibilities and perspectives to transformate them to a strategic level.

1. Are able to learn independently,
2. Have the ability to follow and understand the literature of the business environment,
3. In their professional vocabulary, they confidently use the vocabulary of the business environment during oral and written communication.
4. Are able to take part professionally in analysing the business environment.

1. Cooperate with their professors and the other students to expand their knowledge.
2. Expand theirknowledge by constantly acquiring knowledge.
3. Strive to follow and use the changes of analysing methods of the business environment.
4. Strive to analyse the environment thorougly and systematically.

1. Are able to perform exact analysing tasks in accordance with the professional expectations of a professional work community.
2. Perform their analysing work with the independence and responsibility appropriate to their place in the organizational structure.
3. Cooperate with their colleagues during teamwork during finding solutions and solving tasks.
4. Apply systematically approaching for environment-analysis.

Lectures, analysing exercises, written and oral communication, using IT devices and techincs, group-work tasks, work-organization techniques.

• Capon, C. (2009): Understanding the Business Enviroment, Pearson, Harlow
• Worthington, I., Britton, C. (2009): The Business Enviroment. Sixth Edition. Pearson, Harlow
• Hamilton, L., Webster, P. (2015): The International Business Environment. Third Edition. Oxford University Press, Oxford

Obtaining a signature is subject to the minimum level of the aggregate results of the two midterms to be written during the semester, as well as the timely submission of group assignments to be completed during the semester, class presentations and the minimum level of give-in tasks. A grade can be obtained from the subject on the basis of a written examination taken during the examination period.

Detailed description of the performance evaluations carried out during the term: The midterm is done in writing. A total of 20 points can be obtained based on the two midterms, each midterm is worth 10-10 points. 20 points can be obtained with the group task and presentation. Oral and detailed written information on the details of the group assignment will be given during the first lecture. The condition for getting the signature is to obtain a minimum of 10 points from the group task to be submitted, and a total of at least 10 points from the two midterms. A grade can be obtained during the semester on the conditions of which are announced by the lecturer at the beginning of the semester. Detailed description of the performance evaluation carried out during the exam period: The exam is done is writing, on which a total of 10 points can be obtained.

• 1st midterm: 25
• 2nd midterm: 25
• Group work and presentation: 50
• Total: 100

• Written exam (/obtained grade): 100
• Total: 100

The condition for getting the signature is to obtain a minimum of 10 points from the group task to be submitted, and a total of at least 10 points from the two midterms.

Both midterms can be replaced / repaired. In case of retake/make-up, the result achieved on the retake/make-up midterm counts. It is possible to give in the group assignment no later than three calendar days before the start of the student presentations. The presentations cannot be replaced. The make-up and retake of the midterms are in accordance with the actual Code of Studies.

Consulted with the Faculty Student Representative Committee, approved by the Vice Dean for Education, valid from: 04.11.2024.

To achieve the learning outcomes set out in section 2.2, the course consists of the following areas and topics.