Programme: MSc in Marketing
Subject Role: Compulsory elective
Recommended semester: 4
Programme: Master of Business Administration
Subject Role: Elective
Recommended semester: 0
Objectives
Introduce the most important theories of change management, which support deeper understanding of the nature of major changes. Introduce methods, which make easier to perform major changes.
Academic results
Knowledge
- Knows the basic terms and concepts of change management.
- Knows the typical roles and role problems of changes.
- Knows the typical stages of changes and their different models.
- Knows possible change strategies.
- Knows the types and management methods of conflicts typically triggered by different change strategies.
- Knows the types of reactions to changes and the models describing their fluctuations over time.
- Knows the most important success and failure factors of change management.
- Knows the characteristics of resilient, agile organizations and the components of their change capacity.
Skills
- Able to create appropriate change roles, recognize and manage role problems.
- He is able to participate in some stages of the changes, adapting to their different characteristics and requirements.
- Able to create the most appropriate change strategy under the given circumstances to achieve the desired change.
- Able to recognize the type of conflicts that arise and choose a suitable way of handling them.
- Able to correctly diagnose, treat and effectively influence the reactions to changes and their fluctuations over time.
- Able to apply the most important success factors of change management and avoid its failure factors.
- Able to participate in the development of a resilient, agile organization and in the development of change capacity.
Attitude
- Strives to create appropriate change roles, and to recognize and handle role problems.
- Tries to participate in some stages of the changes by adjusting to their different characteristics and requirements.
- Strives to develop the most appropriate change strategy under the given circumstances to achieve the desired change.
- Tries to recognize the type of conflicts that arise and choose a suitable treatment method.
- Tries to diagnose, treat and effectively influence the reactions to changes and their fluctuation over time.
- Strives to apply the most important success factors of change management and avoid its failure factors.
- If necessary, recommends the development of a more resilient and agile organization and the enhancement of the capacity for change.
- Independently searches for opportunities to apply change success factors and avoid failure factors.
- Performs certain tasks independently in developing a more resilient and agile organization and in the enhancement of the capacity for change.
Independence and responsibility
- Takes an independent role in changes, in different roles.
- Performs some tasks independently in conflict management.
- Performs some tasks independently in handling the reactions to changes and their fluctuations over time.
Teaching methodology
Lectures, illustrated by case studies
Materials supporting learning
- Pataki B.: Változásmenedzsment (MBA oktatási segédlet, BME GTK MVT, 2020)
General Rules
A 2.2. pontban megfogalmazott tanulási eredmények értékelése A tárgy írásbeli vizsgával zárul.
Performance assessment methods
A. Szorgalmi időszakban végzett teljesítményértékelések részletes leírása: − B. Vizsgaidőszakban végzett teljesítményértékelés (vizsga vagy szigorlat) 50 perces, 100 pontos írásbeli vizsga A vizsga elemei: Változatos feladatok − rövid esszékérdések, feleletválasztós kérdések stb. − a tananyagnak a tárgyismertetőben kijelölt részeiből.
Percentage of performance assessments, conducted during the study period, within the rating
Percentage of exam elements within the rating
- írásbeli vizsga: 100
- összesen: 100
Conditions for obtaining a signature, validity of the signature
Az aláírás megszerzésének nincs feltétele.
Issuing grades
% | |
---|---|
Excellent | 95-100 |
Very good | 89–94 |
Good | 76–88 |
Satisfactory | 63–75 |
Pass | 50–62 |
Fail | 0-49 |
Retake and late completion
Ismételt vizsga a TVSz 121. és 123. § szerint.
Coursework required for the completion of the subject
Nature of work | Number of sessions per term |
---|---|
részvétel a kontakt tanórákon | 14 |
folyamatos tanulás | 14 |
vizsgára készülés | 62 |
összesen | 90 |
Approval and validity of subject requirements
Consulted with the Faculty Student Representative Committee, approved by the Vice Dean for Education, valid from: 06.05.2024.
Topics covered during the term
A 2.2. pontban megfogalmazott tanulási eredmények eléréséhez a tantárgy a következő tematikai blokkokból áll. Az egyes félévekben meghirdetett kurzusok sillabuszaiban e témaelemeket ütemezzük a naptári és egyéb adottságok szerint.
Lecture topics | |
---|---|
1. | A változásmenedzsment alapfogalmai és alapelvei |
2. | A változtatás szereplői, azok kapcsolatai és szerepproblémái |
3. | A változtatás erőtere és szakaszai |
4. | Változtatási stratégiák és konfliktustípusok, konfliktusmenedzsment |
5. | A változtatás fogadtatása: spektruma, okai, befolyásolása, időbeli módosulása |
6. | A szervezeti kultúra megváltoztatása. |
7. | A változásra képes szervezet. |
Additional lecturers
Name | Position | Contact details |
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