Value-driven service marketing - BMEGT20MN62

The aim of the course is to introduce the services market and the features of service marketing. The specifics of the application of marketing tools in the field of services and management techniques will be discussed.

1. Knows the conditions and methods of establishing and developing economical operation.
2. Knows the operating principles of organizations as purposeful systems.
3. Knowledge of technical, management and management activities and their relationships.
4. Knows the theory and methodology needed to start up and manage production and service companies.

1. Ability to apply the acquired knowledge and practical application of problem-solving techniques in the technical field.
2. Ability to review production and service processes from a technical, economic, human and another societal point of view, and to communicate between professionals.
3. Able to create and implement business plans, perform technical and economic decision-making tasks and decision-making, and develop and implement innovation strategies.
4. Able to co-ordinate tasks requiring multidisciplinary technical knowledge and to direct their implementation.
5. Creativity, flexibility, good communication, reasoning, cooperation, problem-solving skills.

1. Commit to professional and ethical values associated with your area of expertise.
2. Seek to design and execute its tasks on a professional level, individually or in teams.
3. It is characterized by continuous learning skills, broad and thorough literacy, advanced analyzing and synthesiz-ing ability, sensitivity to the environment, as well as health promotion.
4. Strong ethical stance, critical and self-critical.
5. Suitable for collaboration, teamwork and, after proper practice, performing independent leadership roles.
6. Respects the professional opinions and achievements of others.

1. Characterized by initiative, responsibility, and decision-making.
2. Appreciate the work of their subordinates, share their critical remarks with them to promote their professional development, and educate their colleagues on responsible and ethical practices.
3. It shall independently monitor technical, technological, economic, financial, legal and social developments in its area of expertise.

Lectures, teamwork on case studies, projects.

• Kötelező irodalom a tantárgyhoz készített jegyzet, a tanuláshoz felhasználandó az előadásokon bemutatott prezentációk.
• A tantárgyhoz kapcsolódó jegyzet és a prezentációk: https://edu.gtk.bme.hu, a tantárgy neve alatt letölthetőek.
• Compulsory literature is a note taken for the subject, and presentations made during the lectures to be used for learning.
• Notes and presentations related to the subject are available: https://edu.gtk.bme.hu under the subject name. Additional supplementary material used for case studies is provided by the lecturer online or printed.

The subject is continuously assessed, and two midterm exams (35 and 35 points) are used to assess knowledge, covering topics of nearly the same difficulty and weight. The remaining 30 points are for further group submissions based on team working.

A detailed description of performance tests during the term: The subject is continuously assessed, 2 midterm exams are used to assess knowledge (35-35 points). Further assessment is based on a group exercise where students can test their knowledge through case studies. Teams can earn 30 points in the course of the work, divided as follows: • 20 points based on the result of the team working and • 10 points for the written essay.

• 1st midterm: 35
• 2nd midterm: 35
• teamwork: 30
• total: 100

1) During the last week of the term, we will allow for the replacement/repair of both enclosed spaces, but according to the relevant points of the TVSZ, a maximum of one enclosed space may be replaced. 2) In case of repair, the result achieved on the replacement midterm(s) will count towards the final result. (Can get worse!) 3) The correction - based on the original 2 midterms - is counted by the re-writing of midterms by students who have achieved at least a sufficient grade. 4) There is no other way to obtain the mid-term ticket, except for their closed places and their replacement at the specified time

Consulted with the Faculty Student Representative Committee, approved by the Vice Dean for Education, valid from: 09.10.2023.

To achieve learning outcomes described in point nr. 2.2, the subject consists of the following thematic blocks. In the courses offered during each semester, these topic items are scheduled according to the calendar and other factors.