Startup Management - BMEGT20V104

The aim of the course is to prepare students to be able to create successful innovative enterprises (in short: startup). Students can come up with their own ideas or join in developing others’ideas. During the semester, students identify the product or a service worth developing and bringing to market, and develo-ping a detailed concept for starting and running their businesses. They work in teams within the framework of pro-ject work. By the end of the semester, teams will be able to implement their ideas at the “pretotype” level and validate them at the first level of the market. At the end of the semester, as part of the Pitch presentation (in short: pitch competition), the course allows teams to present their validated business concept to a jury of experts and investors to receive additional support to develop and market their product / service. The course complements the lectures of the course Starting and Operating Innovative Enterprises (BMEGT20V100) with practical classes, with the participation of educators and entrepreneur mentors, who have initiated the opportunity to practice and prepare in an inspiring environment.

1. Know the types of businesses (startup, product creation and sales, service delivery, consulting, social enterprise, etc.) and their different characteristics.
2. Know the success criteria of innovative enterprises.
3. Know the commonly used conceptual framework of business operations, modern vocabulary (startup, validation, lean methodologies, pivot, pitching, etc.).
4. Know the methodological tools of founding startups: business concept map, pretotype, MVP, MVBP, exploratory market research, project management, risk analysis, financial calculations.

1. Are able to differentiate between each business ideas, which solution it requires.
2. Are able to realistically assess the resource requirements of starting a business.
3. Are able to decide whether his / her own habitus, career goals how relate to businesses.
4. Are able to apply the methodological tools of starting a business to increase the viability of the business.

1. Collaborate with the instructor and fellow students to expand knowledge.
2. Are willing to work in a team, following the requirements of project work.
3. Proactively expand their knowledge through continuous acquisition of knowledge.
4. Are open to the use of information technology tools.

1. Independently think through the tasks and problems assigned to them and solve them on the basis of given resources.
2. Are open to accept well-founded critical comments.
3. As a part of a team, they cooperate with their fellow students in solving the tasks, according to the team contract to be formed.

Primarily practice-oriented workshops, group discussions, invited speakers and mentors, homework, individual and group problem solving, case studies and market fieldwork.

• Curriculum and slides can be downloaded from the Moodle page related to the subject after the lectures. Moodle has business case studies and other educational resources. https://edu.gtk.bme.hu
• Main textbook: Laverty-Littel: Entrepeneurship, Opexstax. 2020. (Available: https://openstax.org/details/books/entrepreneurship )
• Vecsenyi J., Petheő A.: Vállalkozz okosan!, HVG Kiadó, 2017. (compulsory material for Hungarians)
• Blank, Steve (2005) Four Steps to the Epiphany. Successful Strategies for Products that Win. Cafepress.com
• Aulet, Bill (2013): Disciplined Entrepreneurship. 24 steps to a successful startup. Willey valamint: www.disciplinedentrepreneurship.com és http://www.detoolbox.com/
• Ries, Eric (2011): The Lean Startup, Crown Business, New York
• Savoia, Alberto (2011): Pretotype it, https://www.pretotyping.org/uploads/1/4/0/9/14099067/pretotype_it_2nd_pretotype_edition-2.pdf
• Fitzpatrick, Rob (2013): The Mom test. How to talk to customers & learn if your business is a good idea when everyone is lying to you
• http://www.ted.com/talks/lang/eng/simon_sinek_how_great_leaders_inspire_action.html
• http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.htm
• 12 Lessons Steve Jobs Taught Guy Kawasaki on youtube

The course requires continuous class presence and submitting assignments

During the semester: Class participation and activity (20%): Project work and assignments to be submitted: (50%) Pitching in teams participation (30%)

• Class participation and activity: 20
• Project work and assignments to be submitted: 50
• Pitching in teams participation: 30
• Total: 100

The project work not submitted by the deadline and the investor pitch at the end of the year cannot be re-placed, the submitted task cannot be repaired. If a student misses the investor pitch, it is provided opportunity to take an oral exam in examination term.

Consulted with the Faculty Student Representative Committee, approved by the Vice Dean for Education, valid from: 13.06.2022.