Business Development Lab I - BMEGT20M403

The subject is recommended for students who want to acquire up-to-date and practical knowledge of startups, business development and entrepreneurship, basic market research and marketing skills pri-marily from practical angle. Corporate Entrepreneurship/Intrapreneurship will also be part of the cur-riculum. The subject provides practical knowledge to those who - are planning to start their own startup or small business - are employees of an SME or a large company, but they consider it important to get to know entrepre-neurship and spread the entrepreneurial attitude in their company. They will be the corporate entrepre-neurs who will not start their own business, but will make the current corporate operation more effi-cient and flexible, adapting what they have learned. - want to stay in their current profession, but they plan to be a subcontractor of their current company or even their industry on an entrepreneurial basis, and they plan to build a gradually expanding business. Completion of the course requires active participation and project work, the vast majority of which takes place in teams. The focus will not be on traditional frontal presentation but on skill-level understanding of the curriculum and empirical knowledge transfer. With the involvement of invited speakers, mentors and experts, we also provide an opportunity to build a network in the startup ecosystem. Students can also gain up-to-date practical knowledge in the areas of market research and marketing of new products, business utilization of the idea, and pitch communication. The curriculum for the first semester focuses on exploratory market research, but includes all elements of the business startup pro-cess, from idea generation to team building to evaluating and pitching market research results. The content structure of the subject assumes that students will take the course of Innovation and Entre-preneurship (I&E) Basics (BMEGT20M402).

1. Have the knowledge of the basic, comprehensive concepts, theories and connections of business de-velopment.
2. Have experienced the basic business startup methods, approaches and steps.
3. Became able to create a business concept individually
4. Learned how the startup world works.
5. On a practical level, have learned what intrapreneurship means.
6. Understood why exploratory market research is essential when starting a business.

1. Use the theories and methods learned, are able to critically review, evaluate and renew the start-up and development of his own company and enterprise.
2. Are able to make proposals for the development of a new corporate (internal) enterprise.
3. Are able to create a plan for starting and developing your business.
4. Have the ability to manage employees in their own business or company and work effectively with them to develop innovative products / services.
5. Have skills to give a professional pitch to experts and investors

1. Will be receptive to starting new businesses.
2. Understand the market utilization (commercialization) of the innovative innovations of the 21st century in enterprises.

1. Under general professional / mentoring supervision, learn and perform the specified tasks independently and in a team.
2. Actively participate in classes and project assignments.
3. Take responsibility for its analyzes, conclusions and decisions.

Project works in teams. Practical contact lectures. Invited lecturers. Theoretical knowledge from books materials at home. Application of IT tools and techniques during lectures and optional exercises individually.

• 1. Curriculum and slides can be downloaded from the Moodle page related to the subject after the lectures. Moodle has business case studies and other educational resources.
• https://edu.gtk.bme.hu
• Main textbook: Laverty-Littel: Entrepeneurship, Opexstax. (Available: https://openstax.org/details/books/entrepreneurship )
• Blank, Steve (2005) Four Steps to the Epiphany. Successful Strategies for Products that Win. Cafepress.com
• Aulet, Bill (2013): Disciplined Entrepreneurship. 24 steps to a successful startup. Willey valamint: www.disciplinedentrepreneurship.com és http://www.detoolbox.com/
• Ries, Eric (2011): The Lean Startup, Crown Business, New York
• Savoia, Alberto (2011): Pretotype it, https://www.pretotyping.org/uploads/1/4/0/9/14099067/pretotype_it_2nd_pretotype_edition-2.pdf
• Fitzpatrick, Rob (2013): The Mom test. How to talk to customers & learn if your business is a good idea when everyone is lying to you
• http://www.ted.com/talks/lang/eng/simon_sinek_how_great_leaders_inspire_action.html
• http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.htm
• 12 Lessons Steve Jobs Taught Guy Kawasaki on youtube

The course requires continous class presence and submitting assignments

During the semester: Class participation and activity (20%) – assessed individually, discretionary assessment by lecturer. Project work and assignments to be submitted during semester: (50%) – assessed by teams (all team members will receive the same score. Pitching in teams participation (30%) – assessed by teams (all team members will receive the same score.

• Class participation and activity : 20
• Project work and assignments : 50
• Pitching in teams participation : 30
• Total: 100

1) There is no individual minimum requirement for each midterm performance appraisal. 2) The projectwork not submitted by the deadline and the investor pitch at the end of the year cannot be replaced, the submitted task cannot be repaired. 3) If a student misses the investor pitch, it is provided opportunity to take an oral exam in examination term.

Consulted with the Faculty Student Representative Committee, approved by the Vice Dean for Education, valid from: 13.06.2022.

When scheduling the course, these topic elements are determined according to calendar and other features.