DIGITAL TRANSFORMATION PROJECT - BMEGT20ML82

The aim of this course is to present the basic questions of the digitalizations and the network economics, challenges, opportunities. The students will get aquainted how the classical business processes can be transformed because of the ICT. At first we summarize the macroeconomic effects of the ICT-s, especially focusing on the productivity, economic growth and employment. In connection with this we will see the microeconomical characteristics of the digital or informational products, especially those business models that are important to companies. We will discuss in detail the pay-off of the ICT investments, the economical issues of the widespread platforms (app-s), and many aspects of the data economics. After dealing with the horizontal fields, we will discuss some vertical economic areas, like e-commerce, financial services, industrial development (Industry 4.0), and some typical effects on the public sector. Later we discuss some forward-looking areas of virtual new industrial opportunities, like e-sport or services regarding augmented reality. Beside the thorough discussion of micro- and macroeconomic concepts, we emphasize that the subject is managerial approached and no pre-requsites are needed.

1. Know the economical and especially the financial models of the digital and network economics.
2. Know the basics of the business model creation, especially in modern digital ecosystem.
3. Know the analysing methods of the ICT investments and the creation of the related models for decision making.
4. Have an overview of the concept of the economical transformation of e-commerce, industrial development, public sector- and the managerial tasks related.
5. Understand the basics of the managerial and strategic way of thinking related ICT, and how ICT increase competi-tiveness in micro and macro level.

1. Are able to create and communicate digital business models.
2. Are able to calculate the pay-off of ICT investments, analyse simple ICT investments.
3. Are able to start consulting and creating concepts on the governmental and the organizational level of the analysis of digital transformation.

1. Behave innovatively in developing organizations.
2. Are able to facilitate andseek consensus in multidisciplinarystrategic environment (computer scientist,economist, financial expert, marketer, product developer, administration organizer)
3. Accept the dynamics of ICT economy and adapts to its economical effects.
4. Become conscious about valuing and sensing the “weak signs” of robotization, artificial intelligence, algorithmic economy.
5. Are receptive about accepting the state involvement, and able to cooperate on this.

1. Are able to perform anmanagerial decisions on certain areas of digital economy.
2. Able to responsiblytake sides on the social effects of ICT.
3. Are independent, constructive and assertive in the fields of business development.

Lectures, individual tasks, groupwork

• Nemeslaki A. (2020): Digitális transzformáció projekt, oktatási segédanyag, BME GTK, Budapest Tárgyfelelős által készített jegyzet és letölthető formában a tanuláshoz felhasználható az előadásokon bemutatott diasorozat és cikkek. A tárgyhoz kapcsolódó jegyzet és a bemutatott diasorozat a tantárgy Moodle oldaláról letölthető.

A 2.2. pontban megfogalmazott tanulási eredmények értékelése beadandó porjektfeladat értékelése alap ján történik.

Projektfeladat csoportos és egyéni elemekkel 50-50%-ban. Ezek pontos követelménye létszám-függő. Az adott félévi követelményeket, a dolgozatok beadási határidejét az oktató az első kontaktórán kihirdeti és a félév elején a tantárgy honlapján közzéteszi. Teljes egészében szorgalmi időszak alapján történő teljesítés.

A tárgy teljesítése nem kötött aláíráshoz.

A TVSZ megfelelő paragrafusa szerint.

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A 2.2. pontban megfogalmazott tanulási eredmények eléréséhez a tantárgy a következő tematikai blokkokból áll.

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