Innovation and entrepreneurship study - BMEGT20M405

The subject is recommended for students who want to acquire up-to-date and practical knowledge of startups, business development and entrepreneurship, basic market research and marketing skills pri-marily from practical angle. Corporate Entrepreneurship/Intrapreneurship will also be part of the cur-riculum. This course is part of the EIT Digital I&E Minor. The aim of the study is to prepare the students for being able • to apply, synthesize and evaluate their prior I&E related learning in a real business case, • to conduct business analysis, and to come to decisions in case studies, • to select appropriate concept/methods and tools for the analysis, • to present their results in a professional manner. The content structure of the subject assumes that students previously took the subject of Innovation and Entrepreneurship (I&E) Basics and the Business Development Lab I and II.

1. Have detailed knowledge of business development.
2. Have mastered the business startup methods, approaches and steps.
3. Have capability of creating a business concept individually
4. Can navigate in the startup ecosystem.
5. Can foster intrapreneurship in a company on a practical level,
6. Can perform effective exploratory market research

1. Can use the theories and methods learned, are able to critically review, evaluate and renew the start-up and development of his own company and enterprise.
2. Can make proposals for the development of a new corporate (internal) enterprise.
3. Can create a plan for starting and developing your business.
4. Have the ability to manage employees in their own business or company and work effectively with them to develop innovative products / services.
5. Have mastered the skill to give a professional pitch to experts and inventors.

1. Will be receptive to starting new businesses.
2. Understand the market utilization (commercialization) of the innovations of the 21st century in enterprises.

1. Under general professional / mentoring supervision, learn and perform the specified tasks inde-pendently and in a team.
2. Actively participate in classes and project assignments.
3. Take responsibility for their analyses, conclusions and decisions.

Project work in teams. Practical contact lectures. Invited lecturers. Theoretical knowledge from books and materials at home. Application of IT tools and techniques during lectures and optional exercises individually.

• Curriculum and slides can be downloaded from the Moodle page related to the subject after the lec-tures. Moodle has business case studies and other educational resources. https://edu.gtk.bme.hu
• Main textbook: Laverty-Littel: Entrepeneurship, Opexstax. 2020. (Available: https://openstax.org/details/books/entrepreneurship )
• Kotler-Keller: Marketing management, Pearson.
• Blank, Steve (2005) Four Steps to the Epiphany. Successful Strategies for Products that Win. Cafe-press.com
• Aulet, Bill (2013): Disciplined Entrepreneurship. 24 steps to a successful startup. Willey valamint: www.disciplinedentrepreneurship.com és http://www.detoolbox.com/
• Ries, Eric (2011): The Lean Startup, Crown Business, New York
• Savoia, Alberto (2011): Pretotype it, https://www.pretotyping.org/uploads/1/4/0/9/14099067/pretotype_it_2nd_pretotype_edition-2.pdf
• Fitzpatrick, Rob (2013): The Mom test. How to talk to customers & learn if your business is a good idea when everyone is lying to you
• http://www.ted.com/talks/lang/eng/simon_sinek_how_great_leaders_inspire_action.html
• http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.htm
• 12 Lessons Steve Jobs Taught Guy Kawasaki on youtube

The course requires continuous class presence and submitting assignments.

Students are supposed to get deeply acquainted with the subject (selected business problem), accom-plish literature survey, conduct analysis and submit a written report. The report should cover the fol-lowing parts: challenge identification, concept acquisition, data collection, analysis and interpretation, conclusion. The instructor may ask teams to prepare an oral presentation at the end of the course. During the semester: Class participation and activity (30%) – assessed individually, discretionary assessment by lecturer. Project work and assignments to be submitted during semester: (50%) – assessed by teams (all team members will receive the same score.) Final Report submission (20%) – assessed by teams (all team members will receive the same score.) Students are supposed to work both independently and in team on their topics under the guidance of the supervisor. Supervisor is available during the scheduled class meetings, and at optional occasions based on mutual individual agreement.

• Class participation and activity: 30
• Project work and assignments to be submitted during semester: 50
• Final Report submission : 20
• Total: 100

1) There is no individual minimum requirement for performance appraisal. 2) Submission of the final Report by teams is a requirement of fulfilling the subject.

Consulted with the Faculty Student Representative Committee, approved by the Vice Dean for Education, valid from: 13.06.2022.

When scheduling the course, these topic elements are determined according to calendar and other features.