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Regional and City Marketing - BMEGT42M109

  • Teacher: Mazhar Waqas

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Course topics
General 1. Session 1: Introduction 2. Session 2: Analyzing the marketing environment and creating Marketing Strategies 3. Session 3: Faculty Sports Day (GTK) 4. Session 4: Project 1 Presentation 5. Session 4: Gathering Consumer insights 6. Session 5 & 6: Market Segmentation, Targeting, and Positioning. Competitive Advantage. 7. Session 7: National Holiday 8. Session 8: Project presentation-II 9. Session 9 Intense students conference 10. Session 10 Marketing Ethics 11. Session 11: Project Presentation-III 12. Session 12: Basics of Marketing Psychology 13. Session 13: Preparation for final presentation and consultation 14. Session 14: Project Presentation-IV

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