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Service Marketing - BMEGT20MN06

  • Teacher: Kelemen-Erdős Anikó
  • Teacher: Kovács Stefan

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Course topics
Subject Data Sheet 2. Literature 3. Content of the Course 4. Introduction to Services Marketing 5. Services Marketing Specialties 6. Service Quality I-II. 7. Customer Behaviour and Retention 8. Services Companies 9. Designing Services and Managing Supply and Demand 10. Business Simulation 11. Results of the Business Simulation

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BMEGT20MN06_EN
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