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Marketing - BMEGT20MW01

  • Teacher: Iványi Tamás
  • Teacher: Szalkai Zsuzsanna

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Course topics
Group Assigmnemts 2. Midterm tests 3. Topic 1: Creating customer value 4. Topic 2: Marketing information and customer insight 5. Topic 3: Analysing the marketing environment. Marketing strategy 6. Topic 4: Market segmentation, targeting, positioning 7. Topic 5: Consumer behavior 8. Topic 6: Business market 9. Topic 7: Products and services 10. Topic 8: New product development 11. Topic 9: Pricing and channels 12. Topic 10: Communication

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BMEGT20MW01_EN
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