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Service Marketing - BMEGT20MN06

  • Teacher: Kelemen-Erdős Anikó
  • Teacher: Kovács Stefan

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Course topics
Subject Data Sheet 2. Literature 3. Content of the Course 4. Introduction to Services Marketing 5. Services Marketing Specialties 6. Service Quality 7. Servitization 8. Customer Behaviour and Retention 9. Services Companies 10. Designing Services and Managing Supply and Demand 11. Business Simulation 12. Results of the Business Simulation 13. Topic 13

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BMEGT20MN06_EN
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