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Marketing - BMEGT20A048

  • Teacher: Iványi Tamás
  • Teacher: Orbulov Vanda
  • Teacher: Szalkai Zsuzsanna

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Course topics
2. Topic 1: Creating customer value 3. Topic 2: Marketing information system and customer insight 4. Topic 3: The marketing environment, marketing strategy 5. Topic 4: Market segmentation, targeting and positioning 6. Topic 5: Consumer behavior 7. Topic 6: Business market 8. Topic 7: Products and services 9. Topic 8: Pricing 10. Topic 9: Marketing channels 11. Topic 10: Communication 1-2

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